About Munchkin

Munchkin is a rapidly growing and highly innovative consumer product company, recognized globally for creating solutions that make life easier. With over 350 patents and a commitment to game-changing designs, we continue to leave customers wondering, “How did I ever live without this?”

Ranked #8 on America’s Most Innovative Companies by Fortune Magazine, innovation is at the heart of our DNA—driving our designs and products for over 30 years.

Founded in 1990, Munchkin has achieved billions of dollars in sales, partnering with top retailers like Target, Walmart, and Amazon and distributing products in over 50 countries. Our dedication to excellence has earned us over 250 international product and brand design awards, solidifying our position as industry leaders in design and innovation.

At Munchkin, our core values guide everything we do. We believe in giving back to the community, championing children’s well-being through our Radiant Colors program, and striving for a sustainable future. As proud partners of the International Fund for Animal Welfare, we are committed to animal conservation efforts. In 2024, Munchkin was honored on Fast Company’s “Brands That Matter” list for its dedication to purpose-driven initiatives.

Munchkin is a subsidiary of Why Brands, Inc., a parent company dedicated to incubating and growing the next generation of consumer lifestyle brands. In 2023, Why Brands launched Curio Home Goods (“Curio”), a premium brand offering curated collections of home essentials. With a vision centered on innovative product design, WHY Brands continues to build a portfolio of cutting-edge businesses that redefine consumer experiences.

How You Will Contribute

Product Innovation

Serve as the Category Captain and in-house expert for a key product line, staying informed on competitive trends, consumer insights, and category dynamics to drive strategic decision-making.
Oversee new product launches from concept to execution, defining pricing, positioning, packaging, and product strategy for high-growth, untapped categories.
Identify strategic growth opportunities through market analysis, recognizing gaps for line extensions and category leadership.
Monitor category performance across eCommerce and brick-and-mortar retailers, optimizing shelf placement, customer reviews, and consumer engagement.

Pricing Strategy

Develop pricing strategies that optimize long-term market share and profitability while upholding brand value.
Track pricing trends, assess promotional pricing effectiveness, and evaluate competitive activity to ensure market sustainability and competitive advantage.
Work collaboratively with finance and sales teams to align pricing strategies with financial objectives and retailer goals.

Go-to-Market Strategy

Design and implement integrated marketing campaigns, including advertising, media planning, and digital marketing while working closely with the social media team to drive engagement.
Collaborate with DTC teams to develop web-exclusive promotions and enhance eCommerce performance using digital tools and data insights.
Partner with Brand Design to ensure creative assets deliver cohesive and consistent messaging across all marketing platforms.

Sales & Distribution Support

Support retail strategies, in-store/online merchandising, and promotional execution in partnership with the sales team.
Provide sales presentations, competitive analysis, and trade marketing support to retail buyers, strengthening market positioning.
Collaborate with operations teams to ensure smooth distribution and product availability, maximizing sales performance and customer satisfaction.

Consumer Insights

Work alongside Consumer Insights teams to leverage market data and research, guiding decisions in product development, pricing, and promotional strategies.

Cross-Functional Collaboration

Align with key stakeholders across Product Design, Brand Design, Operations, Finance, and Sales to ensure seamless execution of brand initiatives.
Persuade and influence internal stakeholders, including executives and cross-functional partners, to support strategic business initiatives.

General Responsibilities

Manage relationships with external vendors and partners, overseeing contract initiation, strategic planning, and accountability for results.
Track and evaluate the effectiveness of marketing and promotional plans to ensure alignment with brand and financial goals.
Perform additional duties as assigned.

What You Bring

5+ years of brand management and marketing experience within the CPG industry.
Bachelor’s degree required; MBA strongly preferred.
Experience leading teams and cross-functional projects.
Proven track record in product launches and go-to-market execution.
Strong presentation skills for engaging senior management and retail partners.
Exceptional organizational, analytical, and written communication skills.

APPLY

Brand Manager