Brand Manager

Company Overview

What began as Weiman in 1941 is now PurposeBuilt Brands. Our portfolio of leading brands—including Weiman®, Goo Gone®, Green Gobbler®, Biokleen®, Gonzo®, Magic®, Wright’s®, Stone Care International®, Urnex®, Five Star®, and Micro-Scientific®—are the top choice for consumers and professionals seeking high-performance specialty surface cleaning products. Our products are available at a wide range of retailers and used in homes and businesses across the country, from coffee shops to healthcare facilities.  

PurposeBuilt Brands is headquartered in Gurnee, IL.

About the Job

Brand Manager, Goo Gone & BioKleen (Hybrid – Gurnee, IL)

PurposeBuilt Brands (PBB), a leading CPG company with brands like Weiman, Goo Gone, and Biokleen, seeks a Brand Manager to lead the Goo Gone and BioKleen businesses.

About PBB:

PBB, formerly Weiman, is a pioneer in specialty surface care products. Our portfolio includes top brands favored by consumers and professionals. We value engaged, driven employees who contribute to our growth.

About the Role:

The Brand Manager will define the 5-year growth strategy and deliver annual financial results for both brands. Goo Gone is the #1 adhesive remover, while BioKleen is a pioneer in sustainable cleaning products, primarily sold in natural food stores. This role acts as the general manager for these brands, with P&L ownership. The ideal candidate is skilled in prioritizing cross-functional collaboration, analyzing data to inform business decisions, and is highly consumer-oriented.

What You Will Do:

• Business Management:

  • P&L ownership to drive profitability and achieve financial targets.
  • Project leadership and cross-functional team management.
  • Ongoing analysis of sales data to identify trends and drive actions.
  • Build strong relationships with cross-functional teams (Innovation, Operations, R&D, Finance & Sales).

• Marketing & Communications:

  • Develop and execute advertising, promotional, and media plans.
  • Continuously improve consumer and customer-facing content.
  • Manage packaging architecture and modifications.
  • Initiate and manage market research projects.

• Innovation & NPD:

  • Identify innovation territories aligned with brand growth strategy.
  • Leverage trends and data to identify new categories and product extensions.
  • Set innovation targets (claims, margins, timelines).
  • Partner with innovation product managers.

• Sales & Finance Partnership:

  • Align brand channel strategy with sales strategy.
  • Develop sales presentation materials.
  • Set and align pricing strategy and list prices.

What You Will Bring:

• Ability to identify new product opportunities.
• Ability to manage multiple projects in a fast-paced environment.
• Excellent communication skills (written and verbal).
• Ability to influence cross-functional stakeholders.
• Ability to analyze P&Ls.
• Ability to articulate communication objectives.
• Knowledge of market research techniques.
• Strong organization and project management skills.
• 4+ years of brand or product management experience in CPG.
• Bachelor’s Degree, MBA, or equivalent experience.
• Experience developing growth strategies.
• Experience managing P&L.
• Experience analyzing sales trends.
• Experience developing marketing materials.
• Experience developing new products.

Compensation Range:

$92,600 – $135,000 (commensurate with skills, experience, location, and education).

Benefits:

• Flexible work options (remote, hybrid, onsite).
• Generous paid time off.
• Competitive salaries and bonuses.
• 401K company match.
• Medical, dental, and vision insurance.
• Pet insurance.
• Fitness stipend.
• Employee discounts.
• Summer hours.
• LinkedIn Learning membership.

Equal Opportunity Employer:

PBB is an equal opportunity employer and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected characteristic.