Overview
Tate & Lyle Sugars has been refining sugar continuously at Thames Refinery since 1878. Over 140 years later it’s still going strong and today employs over 500 people. Not many companies have remained a favorite household brand – producing the same family of products, at the same location, for well over a century – so what’s the secret of its success? The answer lies in its people and its core values: ambition, innovation and pace. So, while Tate & Lyle Sugars may still be based in the same place, new developments continue. In 2008, Tate & Lyle Sugars became the largest ever UK food and drink brand to switch to Fairtrade (starting with its granulated white sugar) and a project is currently underway to slash the refinery’s carbon footprint by over 25%, thanks to pioneering green technology developed by Tate & Lyle Sugars research and technology teams. In 2010 Tate & Lyle Sugars was acquired by American Sugar Refining, Inc., based in Yonkers, New York, it is the world’s largest cane sugar refining company, dedicated to cane sugar with a total refining capacity of over 6 million tons of sugar per annum. The company produces a full line of consumer, industrial, food service and specialty sweetener products. Across North America, American Sugar Refining owns and operates six sugar refineries — in New York, California, Maryland, Louisiana, Canada and Mexico — as well as specialty sweetener production facilities and a strategic warehousing and distribution system that combine to provide seamless production and delivery of its products to customers across the United States, Canada and Mexico. In the European Union, the company owns and operates sugar refineries in England and Portugal
About the job
ASR Group is the world’s largest refiner and marketer of cane sugar, with an annual production capacity of more than 6 million tons of sugar. The company produces a full line of grocery, industrial, food service and specialty sweetener products. Across North America, ASR Group owns and operates six sugar refineries, located in Louisiana, New York, California, Maryland, Canada and Mexico. In the European Union, the company owns and operates sugar refineries in England, Portugal. ASR Group also owns and operates mills in Mexico and Belize.Detailed Roles & Responsibilities
- Developing the annual brand plans, input into annual budgeting and contribute towards the 3-5 year strategic planning
- Effectively manage the Lyle’s brand/portfolio to deliver profitable volume and value growth across the relevant sales channels.
- Owning the development and delivery of the full marketing mix; including input into price, leading packaging format and design, guiding how the brand is displayed, how it is activated and promoted to reach its core audience.
- Development of project business cases and ownership of their passage through relevant business processes, in coordination with other local & global teams taking into account category, consumer, commercial & competitor dynamics
- Successful management of marketing activation & brand assets (including artworks) working with wider marketing team, digital manager & agencies as required.
- Oversee and track brand’s commercial goals, working with category & insight colleagues to identify issues and opportunities to ensure overall delivery.
- Project Leadership: Initiation, analysis and evaluation of agreed projects, working across internal teams and external resources where required.
- Build strong cross-functional relationships with sales, innovation, finance and supply chain to ensure full alignment around key programs and to provide direction and influence representing the marketing agenda
- Performance tracking: Investigation and analysis of market dynamics, business performance and new commercial opportunities as they arise. Reporting on brand campaigns & products performance.
- Budget management: Cost management for all projects, delivering maximum value for agreed spend.
Skills
ESSENTIAL CAPABILITIES (KNOWLEDGE, SKILLS, ABILITIES AND PERSONAL ATTRIBUTES)
- Proven application of insight to drive business value.
- Strong Project Management skills – planning and prioritisation
- Good commercial and financial understanding
- Knowledge and experience of NPD & Product development.
- Effective communication skills and a highly capable presenter with the ability to communicate at all levels.
- Autonomous, flexible, adaptable to change, enthusiastic, energetic and driven with a strong work ethic
Essential Work Experience
- FMCG experience, either Retail and Foodservice channels or mix of both.
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