Company Overview
-ABOUT US- Sanderson King partners with our clients across Executive Search, Interim & Consulting, and Recruitment Project Management. We partner with our clients to appoint senior and executive leadership specialists across the below functions: -Commercial Leadership (C-Suite / minus1,2) -Operations -Sales -Marketing -Product -Digital -OUR FOUNDER & CEO- Elliott Sanderson has two decades of recruitment experience partnering across venture, growth, private equity and corporate sectors, connecting visionary leaders with talent, globally. Sanderson King was created to operate in an increasingly agile and fast-paced manner, securing the best executive and senior leaders that can positively impact EBITDA. -OUR MISSION- Supporting ambitious CEOs, Founders and MDs of Seed, post-seed Series A, B, C (and beyond) scale-ups and Global Corporations to find leaders who can facilitate growth, change and transformation. Our focus is providing exceptional talent to enable organisational agility and powerfully contribute to your short and long-term goals. -OUR VALUES- At Sanderson King, our values are the foundation of who we are and how we do business. They guide our decisions, actions, and interactions every day. Our core values – Ambitious, Curious, Fun, and Success – shape our culture and drive us to be the best in everything we do.
About the job
**Brand & Communications Manager – Up to £60k – London**
Are you passionate about brand development and creative campaigns? A leading consumer electronics retailer is seeking a dynamic Marketing & Communications Manager to spearhead brand management and elevate their presence both online and offline.
***You will be a Brand Manager currently with direct reports. Be able to explain and demonstrate how you have created a brand strategy in the past. Have worked with Asana ideally too!***
Primary Objectives:
Brand Strategy
- Develop and execute comprehensive brand strategies to enhance brand awareness and loyalty.
Brand Identity and Consistency
- Develop and sustain a distinct and consistent brand voice and image that resonates with the target audience, reinforces the market position, and supports the business objectives, both online and offline.
- Ensure brand consistency across all marketing and communication channels.
- Collaborate with content, and acquisition marketing teams to align on brand positioning and messaging.
Communications:
- Craft and oversee the execution of internal and external communications plans.
- Drive customer engagement via email activity, promoting relevant promotions, product launches and key companywide campaigns.
- Manage public relations efforts, including media relations, press releases, and outreach.
- Coordinate with external agencies and partners to amplify the brand message.
Market Research:
- Conduct market research to stay informed about industry trends, competitor activities, and customer preferences.
- Use insights to inform brand strategies and communications.
Metrics and Reporting:
- Track and report on key performance indicators (KPIs) related to brand and communications efforts.
- Analyse data to measure the effectiveness of campaigns and adjust strategies as needed.
Key Responsibilities:
Brand Development:
- Drive the development and evolution of the brand, ensuring it reflects the company’s vision, values, and market positioning.
Communications Leadership:
- Lead and manage all aspects of communications, including internal and external communication.
Email marketing:
- Oversee the email marketing activity including promotional, new product and key campaign email sends.
Creative Direction:
- Oversee the creation of visually appealing and impactful marketing materials, ensuring they align with the brand’s aesthetics and messaging.
Collaborative Efforts:
- Work closely with cross-functional teams, including marketing, commercial and retail to ensure unified brand messaging and strategy execution.
Experience and Qualifications:
- Qualified to Degree level or equivalent
- A proven track record in a similar role, within an omnichannel business
- At least two years’ experience managing an external agency
- Strong organisational skills and the ability to prioritise projects and manage stakeholders
- Diplomacy and the ability to maintain relationships with colleagues across multiple locations
- Fluent in English with an excellent standard of written and verbal communication
- Creativity and decision making, coupled with the ability to thrive in a friendly, energetic environment that values integrity and embraces change
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