Manager, Brand Communications – A. Lange & Söhne (New York)
Richemont Americas, committed to diversity and inclusion, seeks a Manager, Brand Communications for A. Lange & Söhne, a renowned fine watchmaking brand. We are looking for someone who shares our passion for excellence and continuous improvement.
About A. Lange & Söhne:
A. Lange & Söhne is a world-renowned brand in fine watchmaking, dedicated to creating extraordinary timepieces that reflect our heritage and state-of-the-art tradition.
Role Overview:
The Manager, Brand Communications is responsible for curating the brand’s positioning in the Americas. This involves designing and implementing media strategies, leading content creation, and developing a brand communication strategy to increase visibility, desirability, and client activation. This role reports to the Marketing & Communications Director.
Responsibilities:
- Lead Americas media strategy across digital, social, print, and OOH channels.
- Develop local communication campaigns for product launches, boutique openings, and other initiatives.
- Maximize brand presence and share of voice.
- Plan, execute, and measure media plans in collaboration with the media agency.
- Create, brief, and implement media campaigns.
- Leverage PR editorial and media relations for integrated marketing strategies.
- Lead content creation for the Americas, consistent with global campaigns and HQ guidelines.
- Build strategic paid and owned social media campaigns and coordinate content.
- Collaborate with the PR manager to maximize communications value.
- Collaborate with HQ teams to ensure brand consistency and market advocacy.
- Assist retail partners to maximize brand visibility at POS and in shared media planning.
- Coordinate Americas regional content on the global website and ensure partner website compliance.
Qualifications:
- 3-5 years of experience as a media manager, brand marketing manager, advertising account executive, or similar; PR/copywriting experience a plus.
- Bachelor’s degree required, master’s degree a plus.
- Expertise in managing marketing campaigns, media planning, multimedia production, and omnichannel marketing.
- Ability to manage third-party art direction and graphic design.
- Proven track record in social media activation.
- Excellent presentation writing skills.
Technical Requirements:
- Expert knowledge of PowerPoint/Keynote, Excel, and Word.
- In-depth knowledge of all social media platforms, especially Instagram.
- Adobe Creative Suite expertise is a plus.
Personal Skills:
- Teamwork
- Respect
- Agility
- Excellence
Work Environment:
Full-time, hybrid office environment. Up to 25% travel.
Benefits (United States):
Richemont offers comprehensive benefits, including medical, dental, and vision programs; health savings and flexible spending accounts; life insurance and disability benefits; 401(k) with employer match; paid time off; a wellness reimbursement benefit; and access to the employee assistance program. Employees are encouraged to volunteer in their communities.
Compensation:
$115,000 – $125,000 (commensurate with skills and experience).
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