Associate Brand Manager

Essential Duties and Responsibilities

Duties may evolve based on business needs, and additional responsibilities may be assigned as necessary.

• Collaborate cross-functionally with the marketing team to develop assets that align with campaign objectives.
• Maintain a consistent cadence of meetings with the Brand, Media, Events, and Shopper Marketing teams to strategize and execute campaign initiatives.
• Work closely with the digital media team, providing updates for strategic geotargeting efforts.
• Partner with the Media Team to oversee commercial production, creative concept development, and commercial photo shoots, ensuring brand identity is upheld.
• Ideate, create, and manage social media content across all platforms while maintaining brand integrity.
• Strategically leverage the Sprout social marketing platform to manage Stella Rosa’s social media content calendar.
• Prepare and maintain monthly content and ad calendars.
• Establish and track KPIs for all organic and paid social media campaigns, analyzing performance to optimize strategies.
• Identify, establish, and maintain relationships with influencers who align with brand values and initiatives.
• Generate and analyze weekly sales, social, and digital performance reports, providing actionable insights.
• Stay updated on industry trends and provide creative recommendations to enhance engagement.
• Deliver monthly recaps on social media performance and KPI results.
• Coordinate and oversee social media shoots, including mood boards, shoot lists, and talent/location coordination.
• Support brand events, ensuring all branding efforts align with the overall strategy.
• Work collaboratively with cross-functional teams to ensure marketing strategies remain aligned and progress forward.
• Safeguard and ensure consistency in brand identity for both existing and new brands.
• Collaborate with the Senior Brand Manager to align on campaign direction and feedback.
• Manage multiple projects concurrently, ensuring timelines, deadlines, and milestones are met.
• Delegate tasks effectively within the team to maintain project momentum.
• Represent the brand at trade shows, lunch-and-learns, and industry events to educate peers on brand identity.
• Serve as the subject matter expert for Stella Rosa and Innovation brands, guiding and mentoring the Brand Coordinator and peers.
• Provide ongoing feedback, mentorship, and support to the Brand Coordinator.
• Conduct weekly check-ins with the Brand Team to track campaign progress, address roadblocks, and escalate issues when necessary.
• Develop and support brand decks for various business functions, including sales, retail, hospitality, and events.
• Assist with marketing department projects as needed.

Minimum Qualifications

• Bachelor’s degree or equivalent professional experience.
• Minimum three years of experience as an Associate Brand Manager or Brand Manager in CPG, Food & Beverage, or Wine & Spirits.
• Experience with paid social media ads and ad management.
• Strong understanding of brand marketing design with an emphasis on brand identity.
• Comfortable with shooting and editing content for platforms like TikTok and Instagram.
• Excellent written, verbal, and copywriting communication skills.
• Exceptional time management skills with the ability to handle multiple concurrent projects.
• Strong ability to provide clear feedback and follow up as needed.
• Ability to collaborate effectively across all business areas and leadership levels.
• Strong interpersonal skills with the ability to anticipate needs and build relationships.
• Comfortable in both in-person and mobile, interactive environments.
• Adaptable, team-oriented, and unafraid of challenges.
• Ability to maintain confidentiality of sensitive company information.
• High emotional intelligence to navigate complex situations effectively.
• Self-starter with a solutions-oriented mindset, able to operate in ambiguous or evolving roles.
• Problem-solving mindset, resourceful, and able to find independent solutions.
• Proficient in Microsoft Office, Asana, Canva, and relevant reporting systems.
• Bilingual proficiency is a plus.
• Portfolio required for consideration.Stella Rosa® – The #1 imported wine brand in the U.S.
  

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