Amazon Senior Brand Manager

Job Category: Sales and Marketing
Job Type: Full Time
Job Location: USA

Company Overview

We are driven by a relentless passion for creating the world’s most effective commerce agency.

Rather than being a specialist agency, we are a team of specialists—bringing together experts from agencies, retailers, brands, and startups under one unified approach. Our model is proven, starting with the successful integration of our own expertise—combining Advantage commerce, e-commerce, and media agencies into an industry-first framework that leverages advanced data and technology to scale commerce with unmatched efficiency.

Qualifications:

  • Bachelor’s Degree or equivalent experience in the area of Marketing/Brand Management required; MBA Degree or equivalent experience is preferred
  • 6+ years of experience in a consumer product, brand manager, media, or agency experience preferred
  • Superior task management, interpersonal, written and verbal communications skills
  • Min 4 or 5 years of experience full access and broad knowledge of Amazon Seller Central or Vendor
  • Central either in an agency role, a brand role or Amazon direct
  • Min 3 years eCommerce experience understanding SEO, shipping, new item set up
  • Min 2 years of Amazon Advertising experience

 

Responsibilities:

  • Manage 4-6 brands on Amazon 3P or 1P growing sales aligned to client’s goals and being in the role as their Amazon expert.
  • Meet with clients weekly to review issues, performance, advertising strategies, content updates, promotional calendars, support cases and recommend long-term strategies.
  • Create best-in-class catalog pages with a focus on SEO (titles, bullet points, product description, hidden keywords). Monitor changes in SEO using third party tools.
  • Manage variation strategy and monitor regularly for improvements.
  • Identify account problems, open Amazon support cases and monitor resolutions.
  • Meet regularly with Amazon account executives and vendor managers to collaborate on brand growth.
  • Make recommendations to clients on international expansion opportunities and manage client’s international Amazon marketplaces.
  • Review advertising budgets, strategies, ACOS, ROAS, TACOS and work with advertising team to align on brand’s goals.
  • Assist in getting new products live and retail ready, including collecting VINE reviews and problem resolution of existing items.
  • Utilize A/B testing when applicable.
  • Work with the graphic design team to make recommendations to client to upsell creative assets for above-the-fold (ATF), A+ content, videos and advertising assets.
  • Make recommendations based on data and consumer insights.
  • Develop and implement growth strategies for assigned brands.
  • Work with the internal advertising team to implement advertising campaigns and analyze trends and results to achieve client’s goals.
  • Facilitate communication, opportunities, challenges, and workflow to other team members and attend all client meetings and reviews.
  • Organize FBA or MFN shipment strategies and creation of shipments to Amazon.
  • Create Ad-hoc reporting for brands to address situational issues, forecasts, strategic planning and performance optimization programs.
  • All capabilities within Seller Central or Vendor Central related to a product ASIN sales growth strategy.
  • Plus other tasks as assigned

Skills:

  • Advanced Excel and strategic thinking skills
  • Knowledge using third-party tools including Helium10, Keepa, DataHawk, Jungle Scout, or Zonguru
  • Strong presentation and interpersonal skills
  • Strong written communication and verbal communication skills
  • Well-organized, detail-oriented, and able to handle a fast-paced work environment
  • Track record of building and maintaining customer/client relationships
  • Strong computer skills including proficiency with Microsoft Word, Excel, PowerPoint, Access, Outlook,
  • and web-browsers

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