Company Overview
Get ready, Danville! The Golden Nugget is coming soon, bringing the thrill of gaming to Illinois! Our spectacular new casino will feature a 41,500 square foot gaming floor with over 500 slot machines, from penny slots to high-limit games, and 14 popular table games. Our Sportsbook, along with a digital sports betting platform through GNOG, lets you get in on the action. Join our 24K Select Club to earn rewards and comps while you play. Enjoy delicious dining at the legendary Saltgrass Steak House and take advantage of the Landry’s Select Club.
About the Job
Advertising Manager – Golden Nugget Danville
The Golden Nugget Danville casino seeks an Advertising Manager to develop and execute advertising campaigns that increase awareness, guest volume, and spending. This role reports to the Director of Marketing.
Responsibilities:
- Ensure compliance with IGB rules and regulations.
- Deliver positive guest service.
- Initiate, oversee, and receive approvals for advertising campaigns.
- Develop, monitor, and implement marketing and advertising efforts.
- Determine advertising effectiveness and make adjustments.
- Develop media initiatives and manage media relations/buying.
- Assess, manage, and evaluate outside advertising agencies.
- Manage creation and display of all advertising, collateral, and in-house audio/video.
- Oversee printing, production, and distribution of materials.
- Manage print and broadcast media plans.
- Negotiate billboard contracts.
- Monitor market changes and adjust strategy.
- Communicate with department leaders for creative materials.
- Maintain positive working relationships.
- Analyze customer insights, trends, and market data.
- Partner with digital marketing teams for lead nurturing.
- Assist other Marketing divisions (Promotions, Events, Player Development, Direct Mail).
- Handle guest complaints.
- Solicit customer feedback.
- Monitor promotional signage.
- Participate in Marketing meetings.
- Safeguard confidential information.
- Promote positive public/employee relations.
- Perform guest service and quality control duties as needed.
- Promote responsible gaming and alcohol service.
- Report illegal acts or ethics violations.
- Perform other duties as assigned.
Qualifications:
- High School Diploma/equivalent (required); Bachelor’s Degree in Advertising, Marketing, or related field (preferred).
- 5+ years of casino marketing experience (preferred).
- Ability to obtain a gaming license.
- Training in computer databases, demographics, and production.
- Knowledge of advertising, direct marketing, database marketing, social media, traditional and digital media, email marketing, text marketing, entertainment, and special events.
- Understanding of P&L statements.
- Excellent written and verbal communication skills.
- Proven experience developing marketing plans and campaigns.
- Strong project management, multitasking, and decision-making skills.
- Metrics-driven marketing mindset with creative flair.
- Proficiency in online marketing and social media strategy.
- Experience designing interactive applications and networking platforms.
- Willingness and ability to travel.
- Established press and media contacts.
- Proficiency in Microsoft Office products (Word, Excel, PowerPoint), database applications, and spreadsheets.
Benefits:
- Medical (HSA available)
- Dental
- Vision
- Life, AD&D
- Short-term Disability
- Long-term Disability
- 401k with match
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