Role Summary:
We’re looking for an Account / Campaign Manager with in-house and/or agency experience, to support a range of clients and their multi-channel campaigns.
Previous experience using Adobe Workfront is desired.
Role Summary/Purpose:
The Account/Project Manager is responsible for managing assigned client portfolios with marketing campaigns across multiple execution channels to ensure campaign delivery success. Processes include planning briefs, change controls, capacity demand prioritization and delivery planning. This role will also lead cross functional client marketing and functional experts to develop execution program solutions to achieve strategic client objectives in New Accounts, Sales, and Net Income goals. The candidate may, at times, manage strategic client projects and lead process improvements across all channels.
Essential Responsibilities:
- Lead omni-channel campaign delivery planning, execution, and optimization for assigned client relationships across primary marketing channels including direct mail, email, paid media, and earned media
- Manage campaign execution calendar for channel acquisition, retention, lifecycle and integration efforts for assigned client portfolios working closely with other Performance Marketing teams
- Serve as liaison and central point of contact for marketing teams for milestone tracking, change control requests, process exceptions, as well as omni channel optimization opportunities
- Engage, coordinate & lead project management for Omni-channel marketing campaigns ensuring growth strategy deliverables are achieved
- Collaborate with peers in Account Management, the Demand Generation organization and Performance Marketing to deliver campaigns for our partners and platform teams
- Establish and lead regular campaign portfolio review operating process with client marketing teams to drive execution progress, proactively address roadblocks, optimize marketing opportunities, and share best practices.
- Partner with platform marketing, Portfolio Director’s and Demand Generation teams to plan & forecast channel capacity inflection points, prioritize campaigns and effect workload demand balancing to support P&L strategic priorities and governance requirements.
- If needed, drive and coordinate client marketing campaign incident management and corrective actions; partnering with remediation subject matter experts and compliance teams.
- Build relationships/networks across key functional areas that support marketing execution plansPerform other duties and/or special projects as assigned
Desired Characteristics:
- Excellent team skills; flexibility to pivot with strategy, regulatory and market evolution; and proven ability to work cross functionally, as well as within own function
- Proven client relationship management skill sets, experience developing plans and consistently meeting deadlines in a fast-paced environment
- Agile skill sets, team, process, tools and/or methods experience, a plus
- Demonstrated experience with tactical omni-channel execution across multiple channels
- Leadership, facilitation, coaching and problem-solving experience
- Demonstrated proficiency in email / direct mail process and execution delivery
- Excellent communication skills and ability to influence and partner with all levels of employees; internal and external partners/suppliers.
- Strong project Management skills
- Experience in consumer financial services with exposure to credit card or retail environment
- Minimum of 4 years of marketing experience to include Project Management and client relationship experience
- Excellent team skills; flexibility to pivot with strategy, regulatory and market evolution; and proven ability to work cross functionally, as well as within own function
- Proven client relationship management skill sets, experience developing plans and consistently meeting deadlines in a fast-paced environment
- Consumer financial services experience with exposure to credit card or retail environment
- Prior Agency Account Management Experience is ideal
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