About the job
The E.W. Scripps company KERO station, who serves the Bakersfield community, is looking for a sales leader to join their team. The Local Sales Manager leads, coaches, and mentors a local sales team to help local businesses realize growth opportunity by reaching customers through compelling multi-platform advertising solutions. This full array of advertising solutions may include platforms like Over The Top (OTT) video, search strategies (SEO/SEM), social media strategies, digital display and e-mail targeting, as well as broadcast television. Scripps also offers a top-notch ongoing training program to assist sales managers with the professional growth of their sales team.
WHAT YOU’LL DO:
- Collaborate with DOS and other sales managers and departments to accomplish the objectives of the station.
- Organize, direct and manage the execution and performance of a team of local sales Account Executives.
- Negotiate ratings, rates and budgets.
- Develop new business for station utilizing and maximizing all station platforms including but not limited to broadcast, digital and mobile.
- Develop working knowledge of Scripps Sales Process (SSP) and coach Account Executives regarding SSP in the field.
- Utilize SSP, resources and tools provided to build effective sales strategies.
- Collaborate with the Director of Sales and Sales Managers to train, develop and motivate the local sales team so that revenue goals are achieved.
- Collaborate with the Director of Sales and Sales Managers to foster career growth and development of the local sales team so that a pipeline of talent for future Scripps sales management openings is ready.
- Maintain positive working relationships with outside vendors.
- Interface with traffic systems and personnel to ensure efficient management of airtime inventory.
- Oversee accounts receivable and credit policies.
- Develop and implement pricing and packaging to fill needs of both client and station.
- Know the strengths and weaknesses of the competing stations, other advertising mediums and position the station accordingly.
- Effectively forecast sales revenue and manage department expenses so that financial goals are achieved.
- Other duties as assigned.
WHAT YOU’LL NEED:
- Bachelor’s degree in business or related field or equivalent experience preferred.
- Minimum of 3 years proven success in media sales.
- Experience in agency and direct strategic account management, broadcast inventory and digital/video capabilities required.
- Valid driver’s license, good driving record, and ability to provide proof of insurance with the company required insurance limits.
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