About Company
myGwork is the largest global platform for the LGBTQ+ business community. Our mission is to make the workplace more inclusive for all by providing individual users and partner organizations access to a wide eco-system of services, including job opportunities, training, mentoring, employer branding, and free community events.
Joining the platform is free for individual members, which supports myGwork’s goal of ensuring that the platform’s benefits are as accessible and as far-reaching as possible. Corporate members get a tailored service, with carefully curated product packages to help them achieve all their DE&I goals.
We are looking for a Marketing Manager to join our team
Key job responsibilities
- Take a leadership role in the planning, management, and execution of all Amazon Music SEM campaigns, including but not limited to account setup, development and implementation of strategies, campaign structure, budget management, daily bidding and invoice management
- Mentor team members to achieve targeted performance KPIs (CAC, conversion) including optimizations and campaign troubleshooting
- Closely manage project plans, new build launch dates, and delivery timelines to support seasonal drops and initiatives
- Manage relationship with bid management software provider and other partners to optimize campaigns and help inform their product roadmap based on needs, including rolling out new enhancements
- Partner closely with cross-functional teams such as Marketing Analytics, Product, Finance, Engineering, and Growth to drive best practices, identify testing opportunities and develop roadmaps
- Execute campaign optimization tactics (bidding, ad copy and landing page testing) to achieve spend efficiency and volume targets. Partner with local teams to define the test roadmap.
- Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality.
- Launch new campaigns to support new product features (e.g. Podcast, Amazon Originals, Live Streams etc.)
- Develop the strategy for channel growth in emerging markets.
- Derive critical insights from data (front-end performance metrics from search engine vendors and back-end Amazon actions) and synthesize recommendations to deliver improvements to campaign performance.
- Develop new strategies to drive increased acquisition through Amazon Music Unlimited, Amazon Music Prime and Amazon Music Free.
- Partner with strategic cross-functional teams to support GTM plans for upcoming product launches
Basic Qualifications
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience communicating results to senior leadership
- Experience building, executing and scaling cross-functional marketing programs
- Google Ads Certified (GAP) and other SEM platforms certified
- SEM/PLA bid management platform experience required
- Experience with keyword analysis, common keyword research tools
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