About Company
Rough House Games is home to a team that is willing to take on big challenges and go hard, fully knowing that we’re gonna take a lot of licks along the way. We have the courage to put ourselves out there and fight to bring our brand of no-holds barred entertainment to the masses.
We might have to pick ourselves up and dust ourselves off more often than not, but we’ll do so with a slightly overconfident, good natured smirk. No matter how much we get scuffed up, we know we’ll take the win when it’s all said and done. Rough House Games (formerly Plai Labs)
We are looking for a Social Media Marketer to join our team
What You’ll Do
- Social Media Strategy: Develop and execute a content strategy tailored for platforms like LinkedIn, Twitter, and YouTube to engage and educate our target audiences (AI developers, SaaS professionals, and tech leaders). You will be responsible for our primary brand properties as well as creating ongoing engagement for profiles of 3-4 executives
- Content Creation: Write, design, and produce high-quality, engaging posts, graphics, and short videos that showcase Salt’s expertise and value
- Campaign Management: Plan and manage social media campaigns that align with company goals, including product launches, webinars, and partnerships
- Analytics and Optimization: Track and analyze performance metrics to continually optimize our social media strategy for reach, engagement, and conversions
- Community Engagement: Build relationships by engaging with followers, responding to comments, and participating in relevant industry conversations
- Collaboration: Work closely with the marketing, product, and design teams to ensure consistency and alignment across all messaging
Who You Are Core Skills And Experience (Must-Have)
- Proven experience managing social media accounts for B2B SaaS companies in tech or AI
- Strong understanding of LinkedIn, Twitter, and other professional social media platforms
- Excellent writing and communication skills, with the ability to adapt tone and style to suit different audiences
- Proficiency in content creation tools like Canva, Adobe Creative Suite, or similar
- Experience analyzing social media metrics and using insights to drive strategy
- Ability to work independently and manage time effectively in a part-time role
- Knowledge of SEO and how it integrates with social media strategies
- Familiarity with the SaaS buyer journey and account-based marketing (ABM)
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