Social Media Manager

Job Category: Social Media Manager
Job Type: Full Time
Job Location: United States
Company Name: City of Atlanta

About Company

The City of Atlanta remains a transportation hub, not just for the country but also for the world: Hartsfield-Jackson Atlanta International Airport is one of the nations busiest in daily passenger flights. Direct flights to Europe, South America, and Asia have made metro Atlanta easily accessible to the more than 1,000 international businesses that operate here and the more than 50 countries that have representation in the city through consulates, trade offices, and chambers of commerce. The city has emerged as a banking center and is the world headquarters for 13 Fortune 500 companies.

We are looking for a Social Media Manager to join our team

Responsibilities

Essential Duties & Responsibilities

  • Develop and implement a social media strategy that strengthens the Atlanta City Council’s current digital presence
  • Lead an integrated approach to create dynamic campaigns and manage postings across all City Council social media platforms to spark engagement among residents, tailoring publications based on your knowledge of each platform, audience, etc.
  • Drive the strategic development of social media programs to yield significantly higher brand awareness
  • Expand our reach, engage followers and inform the public using metrics to shape your strategy
  • Regularly generate platform metrics, benchmarks and other analyses to inform the City Council’s social media strategy and efforts
  • Monitor current events and trending topics to identify potential opportunities to elevate the work of the Atlanta City Council and priorities of the City of Atlanta
  • Collaborate with others to source materials and craft content that is consistent with the City Council/City of Atlanta brand
  • Monitor the social media publications of all City Council elected officials, City departments, offices, and agencies, amplifying their efforts
  • Perform other duties as assigned

Knowledge, Skills & Abilities This is a partial listing of necessary knowledge, skills, and abilities required to perform the job successfully. It is not an exhaustive list.

  • Demonstrated knowledge and proficiency of the platforms used by the City Council: Facebook, Twitter/X, Instagram, YouTube
  • Results oriented with a proven ability to prioritize, drive and achieve results working both independently and collaborating with others
  • Demonstrated knowledge and proficiency of the platforms used by the City Council: Facebook, Twitter/X, Instagram, YouTube
  • Results oriented with a proven ability to prioritize, drive and achieve results working both independently and collaborating with others
  • Experience monitoring, analyzing and leveraging social media metrics
  • Ability to respect brand and editorial guidelines
  • Sound judgement
  • Ability to meet deadlines
  • Superior attention to detail
  • Valid driver’s license with a good driving record
  • Temperament to communicate with a variety of personalities at all levels in a tactful, pleasant, and professional manner
  • Excellent oral and written communication skills
  • Proficiency in Microsoft Office computer applications-Word, Excel, Lists, PowerPoint
  • Proficiency in Adobe Creative Suite, Canva, and online social template generators

Qualifications

Minimum Qualifications

Minimum five years of experience in the field of communications, including at least three years of experience managing the social media accounts of an institution, political campaign, or brand

Special Requirements

  • Bachelor’s degree in communications, marketing, journalism, social media management, public relations, political science, public administration or a related field
  • Experience developing influencer campaigns
  • Experience managing livestreams and social media marketing campaigns

Preferred Education & Experience

  • 3-5 years of social media management with focus on politics, legislation, project management or public relations experience
  • 3-5 years working in politics or online digital medium
  • 3 years of municipal, other government entity and/or public service organization experience strongly preferred

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