Kindred Recruitment is working with a London-based boutique marketing agency specialising in premium start-up brands, helping visionary founders and innovative businesses establish a bold digital presence and connect with their target audiences. Whilst a full-service agency, they stand out for their expertise across digital and social media – in particular, for the platforms that allow for highly targeted, creative campaigns that deliver results for their clients. As a small, close-knit team, they take pride in delivering custom, data-driven strategies that make a real difference for the brands they support.
The Role
This agency is looking for an Experienced Paid Social Manager with a deep understanding of the META platform (Facebook, Instagram, and other connected platforms) to join their team of passionate marketers. The position of Paid Social Specialist is a key hire for the team where you’ll be leading, planning, executing, and optimising paid social campaigns for a portfolio of premium start-up clients who demand an elevated level of brand-building and performance marketing.
In this role, you’ll go beyond the basics – from strategising on paid social funnels to getting hands-on in META Ads Manager, implementing real-time campaign adjustments that drive results. Your day-to-day will involve working with a variety of stakeholders to bring high-impact social strategies to life, analysing performance metrics to continuously refine your approach, and using your deep platform knowledge to make the best of our clients’ budgets.
Key Responsibilities
Campaign Strategy & Planning
- Collaborate with clients to understand their brand, product, and business goals, and develop custom paid social strategies to meet those objectives.
- Lead the strategic planning for META paid social campaigns, from concept development to launch.
- Create funnel-based approaches for prospecting, retargeting, and retention campaigns, ensuring a cohesive experience for audiences across each stage.
- Campaign Execution & Optimisation
- Execute end-to-end META campaigns, including setup, management, and ongoing optimisation.
- Actively manage and optimise budgets across campaigns to maximize ROAS and overall performance.
- Test ad creatives, placements, and targeting parameters to identify and prioritise the best-performing combinations.
- Troubleshoot technical and platform-related issues promptly to keep campaigns running smoothly.
Data Analysis & Reporting
- Utilise data to provide actionable insights and recommendations for continuous improvements to campaigns.
- Compile detailed, insightful reports that clearly communicate performance metrics, highlighting successes, areas for growth, and strategic recommendations.
- Present results and insights to clients, fostering an understanding of social media’s role in achieving broader business goals.
Collaboration & Client Relationships
- Work closely with the creative team to align visuals and messaging with the strategy, providing guidance on best practices to drive engagement.
- Build strong relationships with clients, acting as a trusted advisor and paid social expert.
- Stay on top of industry trends, platform updates, and new ad formats, proactively identifying opportunities to implement them in client campaigns.
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