🌏Do you have experience working with markets like Greece, Portugal, Italy and more?
🙌Passionate about omnichannel marketing?
The Advocate Group is excited to be working with a leading drinks business, on the hunt for an experienced Marketing Manager to deliver growth for a portfolio of standout brands across Southern Europe & Ireland!
The Role:
- Develop and execute Integrated Brand Plans and activation strategies in line with Global Brand Bibles and toolkits, working closely with the Head of Marketing, Regional, and Global Brand Teams.
- Provide insights into local consumer and shopper trends to identify new business opportunities.
- Execute local brand activations through an omnichannel approach, ensuring compliance with global guidelines and local legislation.
- Build and nurture relationships with key internal and external stakeholders to optimise activity delivery and maintain open communication.
- Deliver brand targets through sound financial planning, people management, and system/process alignment.
- Track, review, and adjust annual plans, KPIs, and targets with stakeholders, ensuring effective monitoring and evaluation.
- Collaborate with Commercial Teams to develop customised, segment-specific plans identified through the Route to Consumer process.
- Adapt global toolkits and communication materials to support local plans and provide feedback to Global Brand Teams on local needs.
- Manage and control the A&P budget to improve return on investment and optimise short- and long-term growth.
About You:
- Proven experience in brand management, ideally within a global or regional company.
- Strong understanding of financial planning, P&L management, and budget control.
- Experience in building and executing brand strategies with a focus on consumer insights and local market trends.
- Ability to work cross-functionally with commercial, marketing, and global brand teams.
- Experience in managing omnichannel marketing initiatives, and knowledge of local market regulations.
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