About Company
GEICO (Government Employees Insurance Company) offers a variety of insurance such as vehicle, property, business, life, umbrella, travel, pet, jewelry and more.
The company, which was founded in 1936, is the third-largest auto insurer in the United States and insures vehicles in all 50 states and Washington, D.C.
GEICO, a member of the Berkshire Hathaway family of companies, constantly strives to make lives better by protecting people against unexpected events while saving them money and providing an outstanding customer experience. Visit geico.com to learn more
We are looking for a Marketing Manager to join our team
Responsibilities:
- Strategic Roadmap Development: Utilize market research and data assets to contribute to the development of a data-driven strategic roadmap for revenue growth.
- Opportunity Qualification: Support the qualification and vetting of multichannel growth opportunities across product lines through data analysis and market insights.
- Communication: Communicate effectively with stakeholders, presenting findings and recommendations in a clear and compelling manner.
- Project Management: Manage multiple high-profile opportunities simultaneously, strategically prioritizing time and resources to ensure successful execution.
Qualifications:
- Bachelor’s degree in marketing, communications, or a related field.
- 5+ years of experience in campaign management or digital marketing.
- Hands-on Exerpience with email and digital concepts and processes including but not limited to content, design, production, scheduling and send cadence, audience targeting and segmentation, deliverability, best practices, QA and testing processes, and legal compliance.
- Excellent written and verbal communication skills, with the ability to convey complex ideas clearly and succinctly.
- Strong analytical skills, with experience analyzing campaign performance and providing optimization recommendations.
- Familiarity with A/B testing and optimization strategies.
- Ability to work effectively in a collaborative, cross-functional environment.
- Must be able to speak in a clear, empathic and professional manner by telephone
- Must be able to follow complex instructions, resolve conflicts or facilitate conflict resolution, and have strong organization/priority setting skills
- Must be able to multi-task
- Must be able to learn and apply large amounts of technical and procedural information
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