About Company
Since 1966, Camping World has proudly offered specialized products and accessories, expert advice and professional service to recreational vehicle owners and campers. We’ve grown from a single store in Bowling Green, Kentucky to the nation’s largest retailer of RVs, RV accessories and RV-related services. With over 130 SuperCenters nationwide, a full-service call center and comprehensive website featuring thousands of quality products for RVs, camping, towing and outdoor living, Camping World is the premier one-stop-shop for everything RV.
We are looking for a Senior Manager to join our team
- Paid Search Strategy & Execution:
- Lead the development and execution of paid search strategies that align with overall business goals and digital marketing objectives.
- Oversee day-to-day operations of paid search campaigns across Google Ads, Bing Ads, and future search platforms, ensuring optimal performance and ROI.
- Manage large-scale paid search budgets and optimize spend to drive maximum performance and efficiency.
- Lead testing initiatives to continually refine ad copy, bidding strategies, targeting, and audience segmentation.
- Team Leadership:
- Lead and mentor a team of Paid Search Specialists (Text Ads and Shopping Ads), providing guidance, feedback, and training to develop their skills.
- Ensure the team delivers high-quality, data-driven insights and optimizations, promoting a culture of continuous improvement and innovation.
- Collaborate with the Director of Digital Marketing to align paid search efforts with broader digital marketing campaigns and strategies.
- Cross-functional Collaboration:
- Work closely with the SEO, Paid Social, and Display teams to ensure integrated marketing strategies across all channels.
- Partner with the analytics and eCommerce teams to align paid search efforts with performance targets and conversion optimization goals.
- Collaborate with creative teams to develop and optimize ad copy, creatives, and landing pages to improve campaign performance.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of experience in paid search marketing with a strong track record of driving growth and ROI.
- Proven experience managing large-scale paid search campaigns, with significant budgets across multiple platforms.
- Proficiency in Google Ads, Bing Ads, and paid search tools such as Google Analytics, Google Merchant Center, and feed management platforms like Feedonomics.
- Strong technical and data analysis skills, with experience using SQL, Excel, and reporting tools.
- Excellent leadership, project management, and communication skills.
- Ability to work cross-functionally and influence stakeholders at all levels.
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