Customer Marketing Manager

About Company

Ombud enables companies to curate knowledge, collaborate, and automate the management and production of documents. Common use cases are responding to RFPs, DDQs, security questionnaires, and building statements of work.

Spend less time on manual, redundant tasks and more time doing what you do best. Tactical and repetitive responses to RFPs, DDQs, and other customer questionnaires takes a lot of time. Ombud is the only knowledge management platform that automates these tasks, giving your team more time to focus on the customer.

Ombud uses a combination of machine learning, user activity, opportunity data, and natural language processing to generate perfect enterprise proposal and questionnaire responses in half the time.

We are looking for a Customer Marketing Manager to join our team

Key Responsibilities:

• Develop, execute, and optimize marketing strategies focused on annual user conferences and semi-annual Customer Advisory Boards, ensuring these events serve as platforms for encouraging referrals and showcasing customer success.
• Design and implement targeted marketing campaigns to engage, educate, and retain existing customers, specifically aimed at promoting the referral program and demonstrating the value of ongoing partnership.
• Collaborate closely with customer success, sales, and marketing teams to ensure customer marketing strategies are seamlessly integrated with broader business goals and contribute directly to the referral pipeline.
• Continuously analyze customer feedback, referral data, and market trends to refine and improve marketing strategies and referral program effectiveness.
• Provide regular reporting on the effectiveness and impact of customer marketing initiatives, with a particular focus on referral program success metrics.
• Compose short- and long-form content to align with overarching SEO strategy and targeted at specific personas, use cases, customer groups, and industries.
• Own the Ombud social media channels including content production and community management.
• Develop an understanding of the Ombud customer base and voice of the customer to inform messaging, positioning, and community building activities.
• Work directly in tools such as Hubspot, Webflow, and others to create and update content.
• Contribute to a team culture of transparency by openly sharing ideas, collaborating with team members, and solving problems proactively.

SMART Goals:

• Specific: Increase new logo revenue from referrals by 15% within the next fiscal year through the implementation and optimization of the referral program.
• Achievable: Launch and manage two new targeted customer campaigns per quarter, focusing on referral program engagement and customer success stories.
• Relevant: Ensure all marketing activities and referral programs are aligned with overall business objectives to enhance customer value and loyalty.
• Time-Bound: Conduct quarterly reviews of marketing strategies and referral program metrics to adapt to market conditions and improve program effectiveness.

Qualifications:

• Education and Experience:
  • Bachelor’s degree in Marketing, Business Administration, or related field.
  • Proven experience in marketing, customer relationship management, or a similar role with a focus on referral programs and customer engagement strategies.
  • Experience in B2B marketing, particularly within the SaaS or technology sectors, would be highly beneficial.
• Strategic Marketing Skills:
  • Demonstrated ability to develop and execute marketing strategies that drive customer engagement and business growth.
  • Experience in creating and managing referral programs, including designing incentives and measuring program success.
• Customer Relationship Management:
  • Strong skills in building and maintaining relationships with key customers, understanding their needs, and leveraging those relationships for business growth.
  • Ability to work closely with customer success teams to ensure a seamless customer experience that promotes loyalty and referrals.
• Analytical Abilities:
  • Proficiency in analyzing customer feedback, referral data, and market trends to inform marketing strategies.
  • Experience with CRM and marketing analytics tools to track campaign performance, customer engagement, and referral success.
• Communication and Collaboration:
  • Excellent verbal and written communication skills, with the ability to craft clear, compelling messages for various audiences.
  • Strong collaborative skills, with experience working across departments to align marketing strategies with broader business goals.
• Adaptability and Innovation:
  • Flexibility to adapt marketing strategies based on customer feedback and market conditions.
  • A creative mindset, with the ability to innovate and experiment with new referral program ideas and marketing campaigns.