About Company
Influential is an AI social data and conversion technology, as well as a Developer Partner of IBM Watson and a Facebook Marketing Partner.
Utilizing a network of over 1,000,000 social media influencers as a tactic for distribution, Influential runs both native and paid campaigns on Facebook, Instagram, Snapchat, Twitter, and YouTube for Fortune 500 brands including Walmart, McDonald’s, Pepsi, Nestlé, General Mills, Toyota, Samsung, Sony Pictures and many more.
Influential is the only company that can track deterministic one-to-one in-store foot traffic and sales attribution from paid influencer posts, as well as TV tune-in lift and attribution. Influential is a strategic partner of WME and Oracle’s Moat and has offices in Beverly Hills, New York City, and Las Vegas. (www.influential.co)
We are looking for a Manager to join our team
In general, on a typical day you will:
- Be accountable for the overall success of Influential’s social campaigns
- Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics
- Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills
- Liaise between the campaign management team and other key internal groups on each account (Account Management, Creative, Strategy & Analytics, Operations) to ensure client needs are being met
- Strategically identify talent and influencers for campaigns in a way that maximizes ROI and hits brand/client KPIs
- Leverage data and insights to successfully position recommended talent to clients
- Manage the vetting process for talent presented to brands to ensure alignment with overall brand safety and campaign-specific criteria
- Oversee Influencer “casting”, negotiation, contracting and content management across different brand campaigns.
- Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer
- Well versed in the influencer marketing space or strong interest in the industry
- Working knowledge of online performance tracking and brand measurement tools
- Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials
- A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams.
Being a Manager, Creator Management requires:
- 5+ years of experience working in digital, advertising, or influencer marketing
- Experience managing and coordinating projects in a fast-paced/startup environment
- Established and extensive network of managers/agents or Influencer contacts.
- Strong writing skills with the ability to compose client-facing collateral
- You can navigate the nuances of the luxury beauty category
- Strong negotiating skills and management of individual campaign Influencer budgets well into the six figures.
- In depth knowledge of all major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube)
- Deep knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer
- Working knowledge of online performance tracking and brand measurement tools
- Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials
- Continuous education on the latest trends and innovations within the world of social
- A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams
Bonus points if:
- Experience with on-site or experiential Influencer events
- Experience managing production elements of an Influencer campaign.
- Experience at a marketing-tech or media startup
- You’re passionate about social media and/or influencer marketing
APPLY