Marketing Automation Specialist

Job Category: Marketing
Job Type: Full Time
Job Location: United States
Salary: $70K-$110K/Yr
Company Name: WebstaurantStore

About Company

Since WebstaurantStore’s start in 2004, we have worked hard to build an innovative, easy-to-use website that meets the purchasing needs of foodservice professionals throughout the world. We are leaders in price, service, and sharing our vast industry knowledge with our customers. Our distribution centers, located across the United States, allow us to serve both North American and international customers quickly, with many items ready to ship within one business day!

We are looking for a Marketing Automation Specialist to join our team

Responsibilities include, but not limited to:

  • Help develop marketing automation systems and capabilities
  • Move huge amounts of data from our warehouse to our marketing automation tool to support campaigns
  • Collaborate with team members to optimize marketing channels using data driven analysis
  • Help define customer segments and profiles for targeting and marketing automation
  • Conduct EDA (Exploratory Data Analysis) on enormous amounts of marketing data
  • Collaborate with stakeholders and team members on measurement projects

Essential requirements:

  • Bachelor’s Degree in Marketing, Analytics, Economics, Finance, or Data Science
  • SQL, Ability to write scalable queries
  • Curiosity, accuracy, and the ability to quickly learn and develop new skills
  • Strong communications, organization, and teamwork skills
  • 3+ Year’s experience working in an analytics related position, preferably in ecommerce.
  • 3+ Year’s experience working with a marketing automation tool

Preferred Experience:

  • Web analytics (Google Analytics or similar tool)
  • Attribution Modeling
  • Audience Building
  • Experience using data visualization software (ex. Power BI or Looker Studio)
  • Prior experience with large-scale, paid media accounts, preferably e-commerce businesses
  • Python
  • Liquid

The ideal candidate will possess the following qualities:

  • Communicate Effectively: Ability to simply and confidently explain ideas to team members both written and verbally.
  • Critical Thinking Skills: The marketing landscape can change rapidly and without warning, and the strategies that worked yesterday might not work today. Because of that, we need a curious individual who loves to dive in, experiment, and develop innovative solutions to new challenges.
  • Entrepreneurial Spirit: Takes it upon themselves to find ways to add value to the team and business. They are self-motivated and creative in their quest to find actionable insights and new solutions. They can often be found saying “What if we tried this?” or “Maybe this is a better way to do it?” They have a knack for overcoming obstacles.
  • Desire to Grow: Constantly seek to improve themselves and expand their professional knowledge and skill set.

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