Public Relations & Social Media Coordinator

Helmut Lang was established in 1986 by Austrian designer Helmut Lang. With a series of iconic designs and cultural landmarks, the brand became a global force for irreverent thinking and minimalist, utilitarian design. In 2023, Peter Do was appointed Creative Director of Helmut Lang. Under his leadership, the brand’s unwavering, experimental spirit continues to interrogate contemporary assumptions around everyday dress, craftsmanship, and sartorial signifiers. To accomplish this, Do has created a “system of dressing,” a new way of thinking about making and wearing clothes. With the forward-facing momentum Do has brought to the brand, Helmut Lang focuses on traditional craftsmanship paired with precise, novel innovations in garment-making to deliver everyday products of quality and modern utility. Helmut Lang’s dynamic utility captures the spirit of New York today.

Helmut Lang is seeking a dynamic and multi-talented Public Relations and Social Coordinator to join our marketing team. Reporting to the Head of Brand, this role will play a crucial part in managing communications as well as cultivating VIP relationships, resulting in global brand exposure and awareness.

RESPONSIBILITIES

Public Relations

• Assist in developing and executing PR strategies that align with Helmut Lang’s brand identity and marketing objectives.
• Partner with our PR agency to manage press releases, media alerts, and other communications materials.
• Maintain and share globally all press and VIP clippings.
• Coordinate the collection for press days, previews, and other media / marketing events and shoots.
• Manage sample trafficking for our agency, editorial requests and VIP dressing.
• Track and report on PR activities and their impact on brand visibility and perception.

VIP Relations

• Cultivate and maintain relationships with celebrities, stylists, and other influential figures in fashion and culture.
• Coordinate VIP dressing for high-profile events, red carpets, and editorial shoots.
• Identify and pursue strategic VIP partnerships that align with Helmut Lang’s brand values and target audience.
• Manage the gifting program for VIPs and influencers.
• Track and report on VIP placements and their impact on brand awareness and desirability.

Social Media

• Partner on and execute a social media strategy that aligns with Helmut Lang’s brand identity, marketing objectives, and overall business goals.
• Create platform-specific strategies for Instagram, Facebook, Twitter, LinkedIn, TikTok, and emerging social platforms, ensuring a cohesive yet tailored approach for each.
• Identify opportunities to leverage social media for storytelling, community building, and driving e-commerce sales.
• Build and nurture an engaged online community of Helmut Lang enthusiasts and potential customers.
• Develop and implement strategies to increase follower growth, engagement rates, and social media conversions.
• Oversee community management efforts, ensuring timely and on-brand responses to comments, messages, and mentions.
• Create and manage social media-specific initiatives such as contests, Q&As, and live events to boost engagement and brand loyalty.

Additional Support

• Manage sample tracking for marketing team, including press agency, editorial requests, photo shoots and VIP dressing.
• Assist in planning and executing brand events, including fashion shows, product launches, and VIP experiences.
• Coordinate logistics for events, including venue selection, guest lists, and on-site management.
• Work closely with the Design, Marketing, and E-commerce teams to ensure cohesive messaging across all brand touchpoints.
• Liaise with regional teams to support global PR and VIP initiatives.
• Contribute to the development of seasonal PR and marketing plans.
• Manage PR and brand related invoices, and internal onboarding process for 3rd party vendors.
• Prepare meeting agendas and distribute minutes for weekly meetings.
• Assist with updating and maintaining PR databases, documentation, etc.

QUALIFICATIONS

• Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
• 2-4 years of experience in PR, preferably in the luxury fashion or lifestyle sector.
• Strong understanding of the fashion industry, media landscape, and influencer ecosystem.
• Excellent written and verbal communication skills.
• Proficiency in social media platforms and analytics tools.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Ability to work effectively under pressure and meet tight deadlines.
• Flexible schedule to accommodate evening and weekend events as needed.
• Proven ability to build and maintain professional relationships.
• Fluency in English; additional languages are a plus.
• Passion for avant-garde fashion and deep appreciation for Helmut Lang’s aesthetic and heritage.
• Proactive and self-motivated with a can-do attitude.
• Excellent interpersonal skills with the ability to interact professionally with high-profile individuals.
• Discretion and ability to handle confidential information with sensitivity.
• Creative thinker with an eye for emerging trends and opportunities.
• Detail-oriented with strong follow-through.

Salary range: $28/hr -31/hr*

*The offered salary or salary range is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills and expertise, and location of the position.

As an Equal Opportunity Employer, Fast Retailing does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.

Ensure your Helmut Lang job offer is legitimate and don’t fall victim to fraud. Helmut Lang never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for an interview and ensure your communication is coming from a Helmut Lang or sister company email address. For added security, where possible, apply directly through our job posting.

APPLY