Consumer Insights Manager

Job Category: Manager
Job Type: Full Time
Job Location: Canada
Company Name: Glassdoor

We are looking for a Consumer Insights Manager to join our team

What You’ll Do

  • Consumer Insights Research: Scope and conduct research to gather insights on consumer wants/needs/motivations/attitudes, behavior, preferences, and market trends that impact Glassdoor’s products and marketing strategies. Types of research may include: positioning/messaging, segmentation, consumer satisfaction (CSAT), brand tracking studies, and competitive research and analysis.
  • Data Analysis & Reporting: Analyze survey data and other consumer-related data sets, using tools like cross-tabulations and segmentation. Present findings in a storytelling format that resonates with stakeholders.

What You’ll Bring

  • A commitment to add to our culture of DEI
  • 5-7+ years of experience in market research, consumer insights, or a related field, with a focus on data analysis and reporting.
  • Experience in tech, social media, growing mobile platforms and/or online communities a plus.
  • Experience with Alchemer is a plus!
  • Strong analytical skills, with the ability to translate data into actionable insights.
  • Excellent written and verbal communication skills, with a knack for storytelling through data.
  • Ability to work collaboratively with cross-functional teams and external partners.
  • Curiosity and a passion for understanding consumer behavior and workplace culture.

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