About Adaptiva
Adaptiva is at the forefront of endpoint management innovation. We work with the top global organizations to automate patching and software delivery to help them improve security and increase efficiency.
The opportunity
We are looking for a Sr. Product Marketing Manager.
You’ll develop and execute dynamic go-to-market (GTM) campaigns and content that connect with our audience in the IT and cybersecurity sectors. Your role involves conducting market analysis to understand trends and customer needs, refining product positioning, and crafting high-quality marketing materials.
This role will excite you if:
- You are passionate about collaboration, working seamlessly with the Product, Marketing, and Sales teams to drive unified strategies and ensure consistent messaging across all touchpoints.
- You enjoy the challenge of technical competitive analysis, uncovering key customer insights that drive our product positioning and inspire ideas for new features or benefits.
Responsibilities
- Develops product positioning and messaging that differentiates Adaptiva’s products in the market.
- Cooperate with the Product team and management on market analysis, trends definition and competitive intelligence.
- Write detailed technical product description and marketing materials for our product offerings.
- Produce and maintain technical use cases and case studies to strongly showcase our product strengths.
- Create and maintain technical white papers, presentations, product guides, web content, reports, datasheets, and blog posts to support the customer journey and to help customers make educated purchasing decisions.
- Enable the Sales team by keeping them updated on the product portfolio and developing sales-enablement kits that support the selling process.
Requirements
- 7+ years of demonstrated experience as a Product Marketing Manager or similar marketing role.
- Bachelor’s degree in business administration, marketing, software engineering, or related field.
- Experience with B2B enterprise software products.
- Your written and oral communication skills are superb, and you can explain complex concepts clearly for a variety of audiences.
- You are a team player that works well in collaborative situations with geographically dispersed teams.