etf.com is looking for a Ad Sales Marketing Manager who is highly collaborative, creative, and a strategic thinker to lead our go-to-market efforts. The goal of this position is to build and execute marketing campaigns that are impactful, innovative, and on-brand in collaboration with our sales team. The ideal candidate will be proactive and have a deep understanding of digital business as far as ad sales, brand, and subscription marketing. In addition, experience with user acquisition, newsletter/e-mail marketing is highly preferred. This hybrid role will report to the VP of Sales.
Responsibilities
· Lead brainstorming conversations to develop scalable, multi-platform solutions in response to client RFPs or proactive opportunities
· Develop custom native campaigns, sponsorships, and activation opportunities to meet client goals
· Develop and manage comprehensive marketing strategies aimed at acquiring and retaining new individual subscribers and converting registered users to a paid plan.
· Create all go-to-market sales marketing materials and collateral
· Meet with sales and other key internal stakeholders regularly to assist with key pitches/clients
· Accountable for campaign execution post sale for custom campaigns
· Provide clients with strategic and tactical guidance to achieve online marketing objectives
· Leverage internal analytics along with industry data and research to craft consumer audience target segments and build optimized media plans
· Implement and launch campaigns according to client and internal requirements and goals
· Work with Account Management to measure initial campaign results and re-optimize periodically based on client and etf.com goals
· Keep abreast of the rapidly evolving technologies and trends in the digital media space
Qualifications
· Bachelor’s Degree in Marketing
· 3-5+ years related work experience (finance industry experience preferred)
· Creative problem solver for advertisers and their products
· Strong written and oral communication skills
· Solid understanding of the advertising landscape in terms of how data is leveraged and measured
· Help shape the big picture but can roll up your sleeves to execute on the day-to-day tasks to get the job done
· Advanced knowledge of Microsoft Suite
· Strong attention to detail
· Ability to analyze basic reporting data and industry insights