About the job
Want to find your dream job in marketing helping to grow a well-established company in the art and jewelry industry? Glendo LLC seeks a well-qualified Marketing Specialist with a thorough understanding of product and social media marketing. Your passion for social platforms will pair perfectly with our content-rich industry. You will work with world-class artists, incredible photography/video assets, and the best tools in the market for jewelers and hand engravers. The perfect candidate will have exceptional writing skills and a public-minded brand focus. Our small company has a large global reach, and you will regularly interact with artists all over the world. This position is an on-site-only position and will require working during standard business hours.
Role Description
The Marketing Specialist is responsible for planning and execution of multi-channel marketing (digital, social media, email, content, and more). Within our already established social media channels this individual will be creating, curating, and managing engaging content on various social media platforms to enhance brand visibility, engage with the target audience, and achieve marketing objectives. Reporting and analytics across web, email marketing, and social media will be vital.
Responsibilities
Social Media Strategy:
· Develop and implement a comprehensive social media strategy aligned with organizational goals.
· Identify target audiences and create content tailored to their preferences and interests.
· Stay updated on industry trends and competitor activities to refine strategies.
Content Creation:
· Create and curate high-quality, visually appealing content, including text, images, videos, and infographics.
· Maintain a content calendar to ensure consistent posting and relevance.
· Collaborate with design and content teams to produce compelling visuals and multimedia content.
Platform Management:
· Manage and optimize social media profiles on platforms such as Facebook, Instagram, YouTube, and possibly TikTok.
· Monitor and respond to comments, messages, and mentions in a timely and professional manner.
· Keep profiles updated with accurate information and branding elements.
· Foster a sense of community and engagement among followers and fans.
· Run contests, polls, and campaigns to encourage interaction and participation.
· Identify and collaborate with influencers and partners for co-promotion.
Analytics and Reporting:
· Track key performance indicators (KPIs) such as engagement, reach, conversion rates, and ROI.
· Generate regular reports and provide insights to improve strategies and campaigns.
· Adjust tactics based on data-driven insights.
Ad Campaign Management:
· Plan and execute multi-channel marketing campaigns (digital, social media, email, content, and more.)
· Optimize ad targeting, budgets, and creative elements for maximum ROI.
· Monitor ad performance and make adjustments as needed.
Email Marketing:
· Campaign management of email marketing
· Track and report on email metrics
Product Copy and General Writing:
· Execution of technical and promotional writing
· Editing and proofreading
Qualifications:
· Bachelor’s degree in Marketing, Communications, or a related field.
· 2 years minimum of proven experience in social media management and content creation for business.
· Familiarity with social media analytics tools and platforms.
· Exceptional writing, editing, and communication skills.
· Creativity and a keen eye for design and visual content.
· Up-to-date knowledge of social media trends and best practices.
- · Ad campaign management experience
Attributes:
· Creativity and a passion for social media.
· Excellent writing skills.
· Excellent communication and interpersonal skills.
· Analytical mindset for data-driven decision-making.
· Ability to work independently and as part of a team.
· Adaptability to fast-paced changes in the social media landscape.
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