We are seeking a talented and data-driven Google Ads expert to join our growing team in Clearwater, FL as a Digital Marketing Specialist. In this results-oriented role, you will act as an expert in managing pay-per-click (PPC) campaigns specifically on the Google Ads platform. Your primary focus will be on generating high-quality leads and maximizing return on investment (ROI) for our client campaigns.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following: other duties may be assigned.
- Plan, execute, and optimize PPC campaigns on the Google Ads platform to achieve key performance indicators (KPIs) aligned with marketing objectives.
- Conduct thorough keyword research and analysis to identify opportunities for campaign optimization.
- Leverage your expertise in digital advertising and data analysis to identify target audiences, create compelling ad copy, and optimize bidding strategies for maximum impact.
- Daily monitor campaigns, analyze performance metrics (impressions, clicks, conversions, etc.), and make adjustments to ensure ad visibility and prioritize high-performing campaigns.
- Collaborate with the marketing team to align PPC efforts with the overall marketing strategy.
- Demonstrate a strong understanding of Google Analytics 4 and the ability to combine and analyze data from multiple sources to gain deep insights and make data-driven decisions for campaign optimization
- Ability to create, manipulate, and deliver comprehensive reports within Google and Sheets.
- Stay up to date with industry trends and best practices in digital advertising, emerging technologies, and consumer behavior, leveraging this knowledge to inform strategic decisions and seize innovation opportunities.
QUALIFICATIONS:
- At least 3 years of strategic and hands-on experience in Google Ads campaigns
- Proven track record of managing large advertising budgets, ideally exceeding $20,000 a month, with a focus on optimizing spend to achieve specific business objectives.