This position is for the Healthcare Diagnostics division.
We are looking for a Marketing Communications Specialist
- This individual works closely with and provides support to the NAM DX LS Marketing Managers on marketing programs and digital campaign strategy & execution.
- The successful candidate must demonstrate excellent operational and project management skills, communications and writing skills, resourcefulness, passion, and the ability to work effectively within a matrix organization.
Responsibilities
- Manage operational tools including:
- Owning the workflow for the Legal and Regulatory review tool- referencing and updating the reviewer matrix as needed
- Loading approved content into internal platforms for sales enablement, marketing databases and print resources, and auditing inventory quarterly
- Managing the internal SharePoint team sites
- Supporting campaign execution with project requests and workflows to internal teams such as creative services, email, web, search & social media
- Working with internal teams to analyze and report on the effectiveness of channels such as email databases & web engagements
- Facilitating projects for vendors including creative agencies and media partners
- Supporting digital activations by creating campaign briefs and requesting and implementing tracking URLs for all channels
- Creating, publishing, and maintaining sales enablement kits for campaigns
- Supporting internal comms with announcements via email, SharePoint sites, or monthly campaign calls
- Create monthly & quarterly metric reports using dashboard tools
- Partner with marketing managers to review and assess campaign strategies, and execution and suggest new approaches
Required Education & Expertise
- Degree in marketing, communications, business, or a related field
- 1-2 years of relevant experience in B2B Marketing and/or Communications
- Exceptional oral and written communication skills.
- A proven track record of conceptual creative ability and judgment.
- The ability to work collaboratively with creative and marketing teams.
- Excellent presentation skills.
- Excellent PC skills (MS Office, Smartsheet, etc)