Company Overview
At ScottsMiracle-Gro, we believe that growth has no limits. Our mission, GroMoreGood™, drives us to create innovative lawn and gardening products, empowering people to express themselves through their own piece of the Earth. This purpose extends beyond our products—it shapes our commitment to communities, sustainability, consumers, and each other.
Our associates are at the heart of everything we do, both at ScottsMiracle-Gro and our subsidiary, Hawthorne Gardening Company. By prioritizing our people, we foster a culture where we grow together.
With a legacy spanning over 150 years, we remain deeply rooted in family and community values. We embrace our responsibility to enhance lives, offering our associates opportunities for personal and professional growth. At ScottsMiracle-Gro, you’ll work with trusted, iconic brands, challenge yourself, and strive for your best—physically, financially, and personally. You’ll also have the chance to give back and be part of a passionate team that lives its values every day.
Your Role
As a Brand Manager, you will take the lead on brand initiatives, overseeing various elements of the marketing mix and collaborating across departments to drive success. Your responsibilities will encompass project management, business analysis, product development, and marketing execution, ensuring brand growth and operational efficiency.
Key Responsibilities
- Lead brand initiatives, managing projects across marketing functions while influencing key stakeholders to achieve objectives.
- Support critical business functions, including forecasting, inventory management, packaging, sales collateral, and point-of-sale materials.
- Conduct market and competitive analysis, assessing factors such as market share, pricing strategies, SKU performance, and promotional effectiveness.
- Collaborate with creative teams (both internal and external) to develop packaging, advertising, and promotional materials that align with marketing goals, ensuring timely and budget-conscious execution.
- Manage product life cycle processes, ensuring new SKUs are set up correctly and meet scheduled launch dates.
- Work closely with operations teams to ensure consistent product availability.
- Oversee budgets, ensuring projects are aligned with financial goals and contributing to brand EBITA.
- Take initiative and drive results, demonstrating a proactive mindset and an ability to navigate challenges.
Ideal Candidate Profile
- Bachelor’s degree in Marketing or a related field.
- 1-3 years of experience in brand management within a consumer goods company.
- Strong project management skills with the ability to juggle multiple priorities effectively.
- Experience in media planning, advertising, and creative development.
- Excellent communication skills, capable of clearly and concisely presenting ideas.
- Analytical thinker with the ability to interpret data, recognize trends, and assess broader business implications.
- Curiosity and a passion for learning, constantly seeking ways to improve and innovate.
- Leadership skills, with the ability to influence and align teams toward common goals.
- Adaptability to fast-paced and evolving environments.
Preferred Qualifications
- MBA with a Marketing concentration.
- 1-3 years of combined experience in Sales, Marketing, and Brand Management.
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