Senior Associate Brand Manager – TruRoots Company (Dedham, MA)
TruRoots Company, a private equity-backed CPG food and beverage company with brands like R.W. Knudsen Family, Santa Cruz Organic, and TruRoots, seeks a passionate and driven Senior Associate Brand Manager. We are focused on accelerating growth through expanding our brand portfolio.
About TruRoots:
We cultivate brands and delicious products that nourish families and communities.
About the Role:
This role is based in Dedham, MA. The Senior Associate Brand Manager will oversee multiple projects from start to finish, including innovation, packaging updates, digital shelf management, brand health analysis, and sales material development. This position will also assist with high-level brand strategy and partner with cross-functional teams (marketing, sales, finance, R&D, supply chain, and operations).
Responsibilities:
- Manage multiple projects from inception to launch.
- Lead and collaborate with cross-functional teams.
- Analyze data and translate insights into action (syndicated data experience required).
- Develop creative materials tied to consumer insights and brand objectives.
- Assist with overall brand strategy.
Skills Needed:
- Proven project planning and management skills (timelines, milestones, tracking).
- Ability to lead and collaborate with cross-functional teams.
- Analytical skills and syndicated data experience (IRI, Nielsen, SPINs).
- Consumer-focused thinking and creative development skills.
- Strong interpersonal and communication skills, highly organized, self-motivated, and detail-oriented.
Ideal Candidate Profile:
- 3+ years of experience in brand management, marketing, or related roles (CPG or beverage industry preferred).
- Bachelor’s degree in business/marketing or related field (MBA not required).
- Proven project planning and management experience.
- Experience with syndicated data analysis (SPINS, IRI, Nielsen, Numerator).
- Strong presentation skills.
- Experience with better-for-you, challenger, startup, or private equity-backed brands (a plus).
- Consumer-insight focused with a keen eye for trends.
- Proficient with Microsoft Suite (Excel, PowerPoint, etc.).
Equal Employment Opportunity:
TruRoots Company provides equal employment opportunities to all employees and applicants without regard to race, sex, color, religion, gender, sexual orientation, gender identity or expression, national origin or ethnicity, age, marital status, pregnancy, genetic information, disability, or veteran status.
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