Brand Manager – Commercial Platforms

Company Overview

At BISSELL, we’re passionate about helping you keep your home clean. For 140 years, we’ve developed innovative cleaning solutions for everyday messes—from spilled cereal and muddy paw prints to the occasional overturned glass of wine.

As a family-owned business, we understand the joys and challenges of a family home. We know the peace of mind a clean home brings, whether your family has two legs or four. That’s why we offer a complete range of products, including vacuums, carpet cleaners, and specially formulated cleaning solutions, designed to help you care for your spaces and surfaces. Because a home is meant to be lived in, and we’re here to make cleaning up life’s messes easy.

As a leader in the North American floor care industry, BISSELL is also committed to sustainability and active community involvement. Cleaning up messes, both big and small, near and far, is a part of our history and our mission. We believe that life should be enjoyed, messes and all, and we’ll continue to create products that make clean-up a breeze.

About the Job

Brand Manager, Commercial Platforms – BISSELL

BISSELL, a global leader in household cleaning and pet care, seeks a Brand Manager, Commercial Platforms, to develop and execute cross-category marketing strategies. We’re driven by a commitment to exceeding customer needs and helping families and pets share happy, healthy homes. Our “Every Purchase Saves Pets™” program supports the BISSELL Pet Foundation®.

About the Role:

This role is critical in developing and executing BISSELL’s commercial marketing strategies, championing platforms like “Pet Proven” to drive consumer engagement, brand loyalty, and revenue growth. The Brand Manager will collaborate with internal teams and external partners to bring these platforms to life across all consumer touchpoints.

Responsibilities:

• Platform Strategy & Execution:

  • Lead strategy development and execution for assigned commercial platforms (e.g., “Pet Proven,” cross-category technology).
  • Define and implement platform roadmaps.
  • Collaborate with Product Marketing, Integrated Marketing, and Global Sales for activation.

• Messaging & Storytelling:

  • Develop compelling messaging that resonates with target audiences.
  • Craft innovation stories showcasing the value of BISSELL products and technologies.
  • Partner with creative agencies and internal teams to develop marketing assets (A+ content, POP, videos, presentations, PR/Social).

• Cross-Functional Leadership:

  • Lead cross-functional teams (product marketing, engineering, integrated marketing, legal, sales).
  • Communicate platform strategies and progress to stakeholders.
  • Manage budgets and resources.
  • Manage tactical execution and high-level strategy/messaging.

Qualifications:

• Required Core Competencies: Manages Ambiguity, Storytelling, Judgment and Decision Making, Functional/Technical Expertise, Managerial Courage, Self-Management, Continuous Improvement, Delivers Results, Global Business Acumen, Learning Versatility.

• Required Experience/Education:

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • 4+ years of experience in brand management, product marketing, or a related role (CPG, small appliances, or home technology industries).
  • Proven track record of successful marketing strategies.
  • Strong understanding of consumer behavior and market dynamics.
  • Excellent communication, presentation, and interpersonal skills.
  • Experience developing and presenting business cases/strategy.
  • Ability to thrive in a fast-paced, collaborative environment.
  • Passion for pets, innovation, and the BISSELL brand.

• Preferred Experience/Education:

  • MBA (preferred).

• Skills Required:

  • Ability to manage data flow, perform analysis, generate reports, and communicate effectively via various methods (laptop, mobile device) regardless of time zone or day of the week.
    

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