Company Overview
The LEGO Group, founded in 1932, is the company behind the world’s most beloved LEGO® bricks. Our name, derived from the Danish words “Leg Godt” meaning “Play Well,” reflects our mission to spark imagination and inspire builders of tomorrow.
As a proudly family-owned company with headquarters in Billund, Denmark, we have regional hubs in Boston, London, Shanghai, and Singapore, along with seven manufacturing facilities globally. Our 28,000+ colleagues, working across diverse fields from design and engineering to digital technology and marketing, learn, imagine, and build together. We create play experiences that are sold in over 130 countries worldwide.
We are a purposeful and responsible global brand, using creativity to inspire builders all around the world. Imagine being a part of that!
About the Job
Brand Manager – LEGO (US)
Ready to shape the future of a beloved brand? The LEGO Group seeks a Brand Manager to play a key role in developing and growing our Adult-Focused Franchises in the US. This role offers the chance to make a real impact in a dynamic, creative, and collaborative environment.
Key Responsibilities:
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Franchise/Brand Marketing Planning, Implementation, & Project Management (60%):
- Collaborate with Global Marketing Teams and the LEGO® Agency to develop communication strategies and integrated marketing plans.
- Lead the strategic direction of the Brand Audience Team, ensuring they understand and respond to market conditions, preferences, needs, and trends.
- Grow the audience base through the product portfolio, innovation, marketing mix activities, and communication platforms.
- Advocate internally and externally for audience themes, influencing global and local growth ambitions.
- Foster strong relationships with Markets & Channel (M&C) marketing, Global Product Development, and Business Unit Customer Teams.
- Manage partnership (IP, agency, vendor) relationships.
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Business Management (40%):
- Design annual audience go-to-market strategies, franchise portfolio choices, communication platforms, and innovations to drive brand health and sales growth in the US market.
About the Role:
The US Marketing department is responsible for creating consumer demand by translating insights into compelling, creative, and innovative marketing programs. This Brand Manager position, reporting to the US Brand Director, will strategically lead sustainable growth within LEGO’s Adult-Focused Franchises.
What We Offer:
- Family Care Leave: Enhanced paid leave options.
- Insurances: Life and disability insurance.
- Wellbeing: Access to the Headspace App and wellbeing initiatives.
- Colleague Discount: Generous discount on LEGO products.
- Bonus: Performance-based bonus scheme.
- Your Workplace: Hybrid work policy (average 3 days/week in office).
Our Culture:
We strive for a diverse, dynamic, and inclusive culture of play where everyone feels safe, valued, and belongs. We are committed to equal employment opportunity and equal pay, encouraging applicants from all backgrounds to apply. If you meet many, but not all, of the listed qualifications, please apply.
We support our employees in being there for life’s important moments and celebrate all families. Being part of the LEGO Group means participating in our annual Play Day, contributing to a sustainable future, and furthering our mission to “inspire and develop the builders of tomorrow.”
Child Safeguarding:
The LEGO Group is committed to Children’s Rights and Child Wellbeing. Candidates for positions with high engagement with children will undergo Child Safeguarding Background Screening.
Drug Screening:
We conduct drug screening as part of our drug-free workplace policy.
Online Application Accessibility Statement:
LEGO endeavors to make www.LEGO.com/jobs accessible to all users. If you need assistance, contact the HR Service Desk at 1.860-763-7777, option #3 (for accessibility issues only).