Senior Brand Manager – Goodnites

In This Role, You Will

• Earn trust from leaders, peers, teams, and customers by consistently acting with integrity—even when no one is watching.
• Prioritize safety, quality, and compliance, fostering a culture that champions these values.
• Demonstrate a strong ability to identify, develop, and nurture talent.
• Inspire and motivate cross-functional teams toward a shared vision and positive future.
• Lead teams across organizational boundaries, driving commitment and enhancing performance.
• Successfully achieve growth, profit, and market share goals using diverse strategies.
• Set ambitious goals and establish a compelling vision for excellence.
• Drive significant improvements in capabilities and performance with urgency.
• Proactively analyze and manage P&L, identifying issues and implementing decisive actions.
• Make fact-based decisions, anticipate external opportunities or threats, and take strategic action.
• Build and grow strong consumer brands through strategic brand planning, innovation pipelines, and consumer-driven marketing strategies across traditional, digital, and retail channels.
• Utilize digital trends, tools, and technology to develop impactful marketing plans that connect with consumers.
• Transform data into meaningful insights that drive brand success.
• Excel in customer activation, leveraging distribution, pricing, shelving, merchandising, and eCommerce strategies.
• Integrate key marketing levers, including Marketing, Innovation, Digital, IME, and RGM.

Qualifications

In this professional role, you’ll drive success by focusing on consumers and market needs while upholding safety, mutual respect, and human dignity. To thrive in this position, you should have:

• A bachelor’s degree (Master’s preferred).
• A minimum of 10 years of marketing experience, with prior brand management experience, ideally within the Consumer Packaged Goods industry.
• A proven track record of leading and managing high-performing brand marketing teams.
• Strong P&L management experience, along with expertise in brand marketing, cross-functional collaboration, and various aspects of business operations, including manufacturing, product and technology development, and product supply.
• A deep understanding of brand fundamentals, consumer insight development, and brand strategy execution.
• Experience in concept and brief writing for product innovation, renovation, and commercial initiatives.
• Ability to lead within a matrix organization, fostering collaboration across businesses and functions.
• Proven experience managing agency partners on long-term projects.
• A successful history of launching innovations in the market.
  

  ---

  APPLY