Company Overview
The King County Library System (KCLS) focuses on creating opportunities through meaningful connections. They achieve this by connecting people with information and services to navigate life’s complexities, equitable avenues for skill and knowledge development, and opportunities to connect with one another to build inclusive communities. KCLS remains committed to providing helpful staff, welcoming spaces, responsive programs and services, and a diverse collection of resources. Their mission is to inspire the people of King County to succeed through ideas, interaction, and information, with a vision of a world where knowledge empowers diverse communities to prosper and grow. Their core values are knowledge, diversity, equity, and inclusion, and intellectual freedom.
About the Job
The King County Library System (KCLS) is hiring a Marketing Manager to oversee their marketing efforts, including email, social media, digital video and photography, web content, and advertising campaigns. This role will also serve as KCLS’s brand manager. The position involves developing cross-channel marketing campaigns, collaborating with library staff, identifying growth opportunities (new and re-engaged cardholders), and working with an advertising firm.
KCLS’s vision is a world where knowledge empowers diverse communities. They serve over 1.5 million residents, nearly half of whom identify as BIPOC, and roughly one-third speak a language other than English as their first language. KCLS values diversity and encourages applicants from all backgrounds. Reasonable accommodations are available for individuals with disabilities.
The Marketing Manager will collaborate on promotional content, manage advertising campaigns, oversee digital media content, conduct market research, focus on brand positioning, develop promotional materials, create marketing procedures, coordinate marketing for high-profile events, and ensure inclusive external communication. They will also manage a team.
A Bachelor’s degree in marketing, business administration, or a related field is required, along with five years of marketing experience (preferably in digital marketing, content development, advertising, and/or photo/video direction) and three years of team/campaign management experience. Equivalent combinations of education and experience will be considered.
The ideal candidate will have working knowledge of strategic marketing, content production, and digital marketing tools; strong writing skills; experience collaborating with audio/visual experts; strong communication and presentation skills; proficiency in marketing platforms (e.g., Google Analytics, HubSpot, Adobe Creative Suite); and strong organizational and time management skills. A valid Washington State driver’s license is required.
The position involves primarily sitting and using a computer, with occasional standing, walking, and lifting up to 10 lbs. The work environment is a typical office setting with occasional early morning, evening, and/or weekend meetings and some travel within the service area. Hybrid telework may be possible.