Social Media Content Specialist

Company Overview

UL Research Institutes is a globally recognized, independent safety science organization committed to addressing critical public safety challenges. Our mission is to identify and respond to risks that impact both humanity and the planet.

Since our founding in 1894, we have brought together leading experts across scientific disciplines to drive innovation and create a safer, more sustainable world. Our research builds essential knowledge to mitigate pressing safety concerns, including environmental and chemical pollution and the ethical challenges of artificial intelligence.

Through collaboration with a global network of scientists and safety professionals, we establish guidelines for the safe and sustainable use of both established and emerging technologies. Our findings contribute to the development of practical standards and policies through UL Standards & Engagement, helping shape a safer future for all.

What You’ll Learn and Accomplish

As a Social Media Content Specialist, you will play a vital role in UL Research Institutes’ continued growth by:

• Content Creation: Develop compelling written, visual, and multimedia content, including infographics, videos, and graphics, that align with brand tone, style, and messaging.
• Visual Design Collaboration: Work closely with the design team to produce visually engaging graphics and images that enhance content impact.
• Content Strategy Development: Contribute to the content strategy and calendar, ensuring a cohesive brand narrative by researching industry trends, audience preferences, and competitor activity.
• Social Media Management: Manage and update company social media channels with fresh, engaging content using social media management (SMM) tools.
• SEO Optimization: Optimize content for search engines to improve visibility and engagement.
• Social Media Engagement: Create and execute social media content strategies to increase engagement, brand awareness, and audience growth while staying up to date with social media trends.
• Performance Analysis: Monitor content performance metrics, such as website traffic, engagement rates, and social media insights, and use data-driven insights to refine strategies.
• Cross-Functional Collaboration: Partner with marketing, design, and research teams to align content with broader business goals and campaigns.
• Expert-Driven Content: Work closely with subject matter experts to produce accurate and authoritative content.
• Additional Responsibilities: Perform other duties as needed to support social media and content initiatives.

What You’ll Experience at UL Research Institutes

At UL Research Institutes, we have spent nearly 130 years dedicated to creating a safer, more secure, and sustainable world. Our commitment to responsible innovation is embedded in everything we do.

• People: Work alongside a diverse team of independent and transparent experts, building valuable connections through collaboration across disciplines, organizations, and geographies.
• Exciting Work: Every day brings new challenges and opportunities to shape a safer future. You’ll be part of a team that pushes the boundaries of knowledge to advance public safety.
• Growth & Development: We invest in our employees through targeted development, reward, and recognition programs, helping you achieve your full potential.
• Core Values: Our work is guided by four essential values—collaboration, respect, integrity, and beneficence—which foster trust and enable us to create meaningful partnerships and positive global impact.
• Comprehensive Benefits:
  • Bonus compensation eligibility for all employees.
  • Extensive medical, dental, vision, and life insurance plans.
  • A 401k matching program of up to 5% of eligible pay, plus an additional 4% retirement contribution after one year of employment.
  • Paid time off, including vacation, holidays, sick leave, and volunteer days.
  • Flexible working arrangements (dependent on role and manager approval).

What Makes You a Great Fit

While no single candidate will possess every qualification, the ideal candidate will bring many of the following skills and attributes:

• Social Media Expertise: Proven ability to create engaging content, including graphics, video, copywriting, and links.
• Strong Writing & Editing Skills: Excellent command of grammar and attention to detail.
• Platform & Monitoring Proficiency: Experience managing and analyzing content on LinkedIn, Instagram, and YouTube.
• Content Creation Tools: Proficiency in video and photo editing tools, with a solid grasp of social media-specific content formats.
• Creativity & Innovation: Ability to think outside the box and develop fresh content ideas.
• Analytical Thinking: Skilled in interpreting content performance metrics and making data-driven decisions.
• Project Management: Strong organizational skills, with the ability to manage multiple tasks and deadlines effectively.
• Independent & Collaborative Work: Comfortable working both autonomously and as part of a dynamic team in a fast-paced environment.

Required Education & Experience

• Bachelor’s degree in design, social media marketing, communications, or a related field.
• Minimum 4 years of experience in social media content creation.
  

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