Company Overview
We are a leading introductory live-in care agency, helping older people get the care they need, in the place, they feel happiest – their own homes. At Elder, we believe life isn’t about how long you’re here for, it’s about how well it’s lived. It’s about getting the support you need without giving up your dignity. It’s about protecting your independence and making sure you’re able to choose the little things as you age – like what you have for dinner or watch on telly, right through to the big stuff, like where you call home. The problem: 97% of people say they don’t want to end up in a care home and yet the vast majority of people receiving full-time care end up shoe-horned into a solution they never wanted. Often alone and lonely, surrounded by people they don’t know. The solution: We’re the alternative to residential care homes. We want your loved ones to be able to stay where they’ll be happy, in their own home. They can stay where their memories are, sit in their garden, eat food they actually like, and are even able to keep their pets. All while their needs are being cared for by a vetted, experienced live-in carer, perfectly matched to their needs and personality.
What You’ll Do
- Own our organic, local social media strategy across Facebook, Instagram, and other relevant platforms
- Network with social media groups, individuals and businesses in targeted areas to promote the Elder service and brand.
- Build and manage local digital communities that connect families, carers, and healthcare providers
- Create engaging content that resonates with our Manchester and Cheshire audiences
- Develop relationships with local healthcare providers and community leaders
- Transform local partnerships into digital engagement opportunities
- Track and optimise growth metrics
- Work closely with our sales team to convert community engagement into customer relationships
- Liaise with media agencies, media and various businesses to obtain quotes, information and translate back to team
- Write content and produce marketing collateral with the support of Elder’s design team.
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