Company Overview
USLS has specialised in the US law firm sector in London, Europe and the Middle East for over ten years. The brand is an extension of the market leading umbrella house of brands, Law Support and DA Solutions. This bespoke brand is built on our passion and expertise in providing US law firms with a professional, full service recruitment package ensuring the highest standards and results are met continuously to both candidate and client. Our honest and efficient approach, in depth interview techniques, testing and assessment facilities mean that no time is wasted with “pre selection” and the best candidates are found efficiently and evaluated in a professional, effective manner. Underpinned by a commitment to deliver a service of the highest quality, the US Law Support team can demonstrate a proven track record in recruitment across a full range of professional and management expertise. We will also ensure that you always have access to the best advice and service 24 hours a day. US Law Support recruits for candidates who are seeking permanent, fixed term contract and locum opportunities in the following areas of expertise: • Locum/Contract Attorneys for document review & eDiscovery solutions • Lawyer (Associate, Senior Associate & Partner) • Legal Secretarial, Legal PA, Bilingual PA, Document Production • Information, Knowledge Management & Library Services • Paralegal, Legal Assistant & Litigation Support • HR, Recruitment & Graduate Recruitment • Office Services, Reception, Facilities • Marketing & Business Development • Office Management & DOA • IT & Finance
About the job
We are currently recruiting for a Marketing Manager on an initial 9–12-month contract basis, to join the London office of our client, a leading US law firm.
The Marketing manager will support the London practice groups by leading campaigns to enhance visibility in the market and generate new business.
As the primary owner of marketing initiatives in the UK, this role will develop marketing campaigns and execute on a wide array of campaign tactics.
Responsibilities will include:
- Develop marketing programs to align with business goals by partnering with internal stakeholders, including business development, digital marketing, CRM, PR, creative, internal comms, and brand teams
- Leading the execution of marketing campaigns from strategy through execution
- Managing multi-channel thought leadership and event marketing tactics to drive awareness and nurture leads
- Coordinating new lawyer integration, including writing and optimizing bios for the website
- Establishing KPIs to assess effectiveness across digital channels
- Developing dashboards to evaluate campaign success
- Monitoring industry trends and competitor activities
- Maintaining a content calendar, developing multimedia content for each level of the marketing funnel, and supporting ad-hoc efforts
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