Company Overview
What we do
Vypr is a Manchester HQ’d Private Equity/Venture Capital backed SaaS business. Our market-leading product intelligence platform provides reliable consumer data to help manufacturers and retailers understand what their customers want to see on shelves. This helps reduce the time and cost spent developing new products, which makes for better products, faster.
We’re a scale-up business with huge growth ambitions. We’ve proved product market fit with our existing offering and now we’re ready to scale at pace. We’re using scalable new technology to reimagine our product intelligence platform with limitless future potential, from personalisation to AI enhanced insight.
Vypr is seeking a talented Demand Generation Specialist to join our marketing team. This critical and newly created role will report to the Chief Revenue Officer and involves a close working relationship with other colleagues within the demand generation function, as well as with the wider marketing team
Things that you will do
Responsible for acquisition marketing activity in international markets. Establishing and increasing lead volumes and gross pipeline, which translates to new business revenue.
Improve the capacity, performance, and efficiency of the marketing function with international demand generation experience.
Work closely with internal and stakeholders across the commercial functions.
Operationally own and drive the international marketing strategy to support new business growth.
Responsibility of implementing and optimising automated sequences / workflows to drive a material increase in overall lead volumes and pipeline.
Ensure that the international commercial team are working with the most relevant content, that achieves cut-through and face-off to the content hub.
Strive to improve all funnel metrics through ongoing performance enhancements, A/B testing etc.
Work closely with the Chief International Officer to analyse spend and review channel optimisation via rate of return.
Provide MI and reporting data / dashboarding to management on an ongoing basis.
Support commercial leadership with sales operations and assists in sales & marketing data integrity (CRM hygiene).
What you will be responsible for
The role will be responsible for driving leads into the international commercial team, as well as improving the overall efficiency of the international GTM. The nature of this international role means that any candidate will need to be comfortable with a flexible working arrangement and be available to travel overseas as required (likely at weekends).
What you are good at
Evidenced experience in specialising in helping businesses to scale demand generation internationally, ideally within B2B SaaS or related tech verticals.
Fluent in English.
Experience of working closely with sales leaders in a partnership approach to drive leas.
Manages and monitors own marketing spend as part of the wider marketing budget.
First-class organisational, communication and project management skills.
Adept at ‘data crunching’ and using data to assist storytelling.
Expert in CRM (Salesforce) and Sales Engagement (SalesLoft).
Excellent understanding of HubSpot.
Deeply analytical and logical thinker.
International experience essential.
Flexible and adaptable. Able to travel internationally at weekends (as required).
What we offer
Hybrid working
Company paid medical cashplan
Enhanced annual leave
Work from anywhere up to 4 weeks a year
Access to a global benefits and reward platform
Access to well-being support, including an Employee Assistance Programmes
Life Assurance
Day off on your birthday
Volunteering day
Enhanced parental leave
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