Company Overview
Randstad North America, Inc. is a wholly-owned subsidiary of Randstad N.V., the world’s largest HR services provider. Driven to become the world’s most valued ‘working life partner’, supporting as many people as possible in realizing their true potential throughout their working life, we provide companies with the high quality, diverse, and agile workforces they need while helping people get rewarding jobs and stay relevant in the ever-changing world of work. In 2021, Randstad had on average 39,530 corporate employees and generated revenue of € 24.6 billion. Randstad’s North American operations comprise 5,700+ associates and a deployed workforce of more than 86,000 in the U.S. and Canada. In addition to staffing and recruitment, Randstad offers outsourcing, consulting and workforce management solutions for generalist and specialist disciplines, including technology, engineering, accounting and finance, clinical and non-clinical healthcare, human resources, legal, life sciences, manufacturing and logistics, office and administration and sales and marketing. Global concepts available to North American client companies include RPO, MSP, integrated talent solutions, payrolling and independent contractor management and career transition services. Learn more at www.randstadusa.com or www.randstad.ca.
About the job
Join this Marketing Team and contribute to shaping the future of data with an industry-leading tech company! This is an exciting opportunity to support a fast-growing organization as they scale.
As a Senior Email Marketing Specialist, you will lead email marketing initiatives by developing governance frameworks, optimizing processes, and collaborating with cross-functional teams to drive audience engagement and campaign success.
- 3+ years of experience in email marketing or lifecycle marketing, preferably in a high-growth tech environment.
- Hands-on expertise with Marketo or similar enterprise-level marketing automation platforms.
- strong proficiency in HTML, dynamic content development, and email nurture campaign creation.
- Excellent project management skills with a proven ability to manage multiple priorities in a fast-paced environment.
- Data-driven approach with a focus on KPIs and performance optimization.
- A solid communication and collaboration skills; team-oriented with a proactive mindset.
- Creative problem-solver capable of generating innovative ideas for email marketing strategies.
Responsibilities
- Manage and maintain the marketing email calendar to ensure timely execution of campaigns that engage critical audiences.
- Establish a centralized Center of Excellence for email marketing, creating governance structures and promoting best practices for scalability.
- Build, customize, and deploy HTML emails in Marketo, adhering to brand guidelines and campaign strategies.
- Leverage customer data for advanced segmentation and dynamic content creation to deliver personalized email experiences.
- Design, execute, and analyze A/B tests to improve subject lines, creative content, and CTAs.
- Continuously refine and optimize email processes, including QA, SLAs, scheduling, and campaign tracking.
- Collaborate with internal teams to develop scalable, reusable email templates that cater to a wide range of marketing needs.
- Define key performance metrics (KPIs) such as open rates, click-through rates, and conversions. Provide data-driven insights and actionable recommendations to enhance campaign outcomes.
Create and deliver training materials to support internal teams on email best practices, processes, and tools.
How to Apply:
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