Company Overview
Founded by a team of fitness industry veterans, Altea Active is a Canadian active lifestyle brand with premium clubs offering the best in fitness, wellness and community amenities and services. Altea Active is changing the face of Canadian health and fitness by bringing balance to the most important aspects of our lives – community, family and mental, physical and social wellbeing. Altea Active is where you come to sweat and restore, to push yourself and let it all go, to embrace your community, and to relax into luxury. Clubs include: Winnipeg – An 80,000 sq ft facility, featuring state-of-the-art cardio and strength training equipment, 185+ weekly fitness classes, a spacious and fully equipped women’s only club and pool, dedicated family-friendly areas with a UV sanitized pool, rock climbing, Active Kids Club, skating treadmill, a Himalayan Salt lounge, and even a full-service Starbucks. Toronto: Liberty Village – An 89,000 sq ft social wellness club, offering Torontonians a one-of-a-kind space to play, workout, relax, dine, and socialize. This club features Canada’s largest cycling studio; Luxe fusion & hot yoga studios; exceptional spa amenities: KLAFS Sanarium, Steam Cabins and Polaris Ice Room, a Himalayan Salt lounge, and Somadome Meditation pod; 5 boutique fitness studios; and a dedicated LF3 Lifestyle Fitness small group training studio. It also offers an interactive Active Kids Club, Catalyst Kitchen & Cocktails, Urban Playground with Bowling and Topgolf suites, and The Altea Food Hall (Starbucks, The Smoothie Bar, and Ah-So Sushi) Vancouver: West 6 – A 44,000 sq ft community, in Vancouver’s Mount Pleasant / Kitsilano neighbourhood, will offer 5 best-in-class boutique fitness studios, state-of-the-art strength and cardio equipment, unparalleled personal and small group training, Luxe spa amenities and change rooms, and premier gathering spaces and guest services, including Catalyst Café & Wine Bar.
About the job
Job Details
Description
Brand Marketing Manager
We’re looking for an A-Player to join our Marketing team as a Brand Marketing Manager. This role is not for someone looking to delegate; it’s for a highly motivated, detail-oriented, and collaborative professional who thrives in a fast-paced environment and takes ownership of their work. Ideally you live and breathe fitness and wellness. You will report directly to the VP of Marketing and Member Experience, working hands-on to execute and manage campaigns and projects.
As the Brand Marketing Manager, you will be at the center of Altea’s marketing operations, ensuring every campaign, event, and content piece aligns with our brand and drives strategic outcomes. You’ll work cross-functionally to execute impactful marketing programs, manage third-party vendors, and coordinate with club-level teams to bring Altea’s vision to life.
This job might be for you if you have the following talents & spirit:
Solution-Oriented: You look at problems as opportunities to get better.
Detail-Oriented & Organized: You’re the person who catches the small things and ensures no deadline is missed.
Strong Communication Skills: You can write, speak, and collaborate effectively, bringing clarity and alignment to every project.
Collaboration Mindset: You thrive in cross-functional teams, working with stakeholders across all levels to get things done.
Hands-On Approach: You’re not here to delegate; you’re here to do the work and deliver exceptional results.
Results-Driven: You care about metrics and performance, always looking for ways to improve outcomes.
Adaptable: You excel in fast-paced environments and can pivot quickly when priorities shift.
Altea Ambassador: You understand Altea’s unique value proposition and can articulate it across every touchpoint.
You Have A Positive Attitude: You’re always upbeat, energetic and have a positive attitude.
You’re Motivated & Driven: You’re motivated and driven. You take initiative. You identify opportunities and issues, and proactively acts and follows through on work activities to resolve them.
As a Brand Marketing Manager, a typical day might include the following:
Execute multi-channel marketing campaigns to drive member engagement and acquisition.
Write and edit compelling, on-brand copy for campaigns, events, and member communications.
Ensure all campaigns are delivered on time and meet performance goals (open rates, CTR, conversions).
Work collaboratively with the VP of Marketing, club-level teams, and third-party vendors to align marketing initiatives with strategic goals.
Manage the end-to-end execution of marketing projects, ensuring all stakeholders are informed and aligned.
Act as the bridge between strategic direction and execution, ensuring seamless integration of messaging across campaigns, events, and content.
Oversee club-level event promotion, ensuring alignment with brand messaging and campaign schedules.
Collaborate with the Social Media Specialist to manage content development, ensuring visuals and messaging are consistent across platforms.
Manage outsourced vendors (graphic design, video production, paid ads, and website management) to ensure timely delivery and alignment with Altea’s brand guidelines.
Monitor performance metrics from external partners, providing feedback and making adjustments to optimize outcomes.
Track and analyze campaign performance, reporting on key metrics (e.g., open rates, ROAS, CPL).
Identify opportunities for improvement and adjust strategies to achieve better results.
To land this role you need to have;
Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, English or a related discipline.
Proven Marketing Experience: Minimum of 5+ years of experience in marketing execution, with a focus on campaigns, events, and content for luxury experiences/ services. High energy, enthusiasm, and ability to build rapport.
Strong working knowledge of communication principles and practices.
Skilled in direct response marketing with ability to craft integrated marketing strategies across all channels and touch points, including website, social media, SMS, Email, media and print communications
Must possess excellent oral, written and interpersonal communication with strong writing and editorial abilities.
Working knowledge of Microsoft Word, PowerPoint, Excel, Google Ads, Meta ads, Adobe, rewards programs, CRM, media monitoring and publishing software, and other public relation tools.
You are resourceful and have exceptional problem-solving skills.
All team members must provide a recent Criminal Background Check prior to commencement of training and/or work.
Why Join Altea?
Be Part of a Leader: Join the team at Canada’s fitness and wellness leader, shaping campaigns that inspire and connect.
Ownership & Impact: This is a hands-on role where your work will directly impact Altea’s growth and success.
Collaborative Culture: Work with a driven, passionate team that values collaboration and results.
Growth Opportunities: This role offers the chance to grow within a company redefining the fitness and wellness industry.
Perks of this position include;
A competitive salary
Flex-plan health benefits (Full Time)
Complimentary individual membership
Complete training and development package
Working alongside great people in a culture that fosters empowerment
Career-defining growth and development opportunities
How to Apply
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