Web Marketing Manager

About the job
At Quark, we’re looking for Team Members who want to be part of achieving our mission to provide intelligent products inspired by parents.

Consider applying here, if you want to:

Work in an entrepreneurial and dynamic environment with a chance to make an impact.
Develop lasting relationships with great people.
Have the opportunity to build a satisfying career.

We offer competitive compensation and benefits packages for our Team Members.

Wed and Digital Marketing Manager:

As a web and digital marketing manager, you’re a bit of a jack of all trades and willing to learn (and grow) with some of Canada’s best marketers. Quark is growing rapidly and we’re looking for someone to join our team and help run with us. Each day is different, and you thrive in the ability to pick up various assignments each and every week and run with them as needed. You have a deep understanding of e-commerce and the digital marketplace, and thrive on data based decision making. You have experience in web design and development, and have dabbled with CRM and email/SMS marketing. Come with a good attitude – we can teach the rest. We’re on a mission to help as many Canadian parents as we can, and we’re looking for someone to help shoulder the load!

Core Responsibilities:

Ecommerce Development and Strategy
Oversee paid search and SEO/SEM strategies
Manage email content and campaigns
Improve company’s website content and language
Manage monthly newsletter and knowledge-based blogs
Create demand generation programs
Webinar content and design

Ecommerce Development and Strategy:

Develop and implement vision, roadmaps, and program backlog of the local eCommerce strategy. Strategically grow eCommerce ahead of the market in specific location
Financial Analysis and Delivering against KPIs; review KPIs daily/weekly and report back to region on results/learnings/tactics to improve
Identify and coordinate local promotions and launch of new products within the
Commercial Mindset/Marketing Analysis; evaluate best sellers/most searched items/brands to determine which items to highlight on landing pages, will work as the liaison between global team and local category managers to develop content
Enrich and optimize product local descriptions in digital channels
Optimize end-to-end region-specific customer journeys by devising new solutions, services, products, or propositions
Identify and implement new opportunities throughout the customer journey to deliver high performing, agile customer interactions, and touchpoints

Email and SMS Marketing

Develop and execute marketing activities, including email marketing (e.g. newsletter), and social media campaigns through our existing tech stack (Klaviyo, WooCommerce).
Provide reporting, metrics, and monthly improvements to email campaigns and cadence to amplify Quark’s database and conversion variables.

Website Development

Through social media amplification and campaigns, promote corporate sponsorships, events, and panel participation.
Basic web development and ongoing maintenance to corporate and sub brand webpages as required.
Work with the team to identify technical website development needs and work with external consultants to deliver required updates (e.g. functionality).

The Quark Reality

We’re a start-up and we’re running quickly. You’ll need to perform “other duties as required”. If we’re headed to a tradeshow – you might need to get some business cards and t-shirts made. We’ve crafted the “box” of your role, but we expect (and encourage) to make this job yours.

Qualifications

Minimum Qualifications:
3 Years – Experience in marketing within the baby or consumer packaged goods industries.

Competencies

Strong background in digital marketing principles such as funnel optimization UX, SEO & Landing Page optimization & experience in running A/B tests for campaigns and deriving customer insights
Experience in Adobe tools (e.g., Magento, marketing tools) and Google Analytics
Knowledge of and experience with Microsoft Office, Adobe Suite and Social planning suite.
Problem Solving – identifies and resolves problems in a timely manner; gathers and analyzes information skillfully.
Planning/Organizing – uses time efficiently; plans for additional resources; sets goals and objectives; organizes or schedules other people and their tasks.
Detail oriented and accurate – minimizes mistakes, follows every step in a process and follows through with all tasks
Oral Communication – speaks clearly and persuasively in positive or negative situations; demonstrates presentation skills.
Team Work – balances team and individual responsibilities; contributes to building a positive team spirit; able to build morale and group commitments to goals and objectives.
Written Communication – writes clearly and informatively; presents numerical data effectively; able to read and interpret written information.
Change Management – communicates changes effectively; builds commitment and overcomes resistance.
Leadership – inspires and motivates others to perform well; influences actions and opinions of others; Displays passion and optimism.

Education

Minimum Required:
Bachelor’s Degree in Management/Business/Economics/Web Development or other related field or equivalent experience